Technology companies aren’t the only ones looking to transform their processes through integrations and automations.
According to our analysis on 900 organizations, businesses that operate in industries like hospitality, healthcare, retail, and construction have increased the number of automations they’ve built year-over-year by more than 5X.
Given how organizations in these industries depend on a number of trading partners, the growing number of integrations and automations they’re building likely work across multiple businesses. In other words, they’re likely implementing an increasing number of B2B integrations.
We’ll cover why this is the case by breaking down some of the benefits of B2B integration. We’ll also share some impactful use cases. But to start, let’s align on the basics.
Address any of your B2B integration needs with Workato
Workato, the leader in enterprise automation, lets you integrate your applications and databases with your ecosystem of trading partners without having to write a single line of code.
What is B2B integration?
Business-to-business (B2B) integration is a scenario where an organization connects at least one of their systems with any that belong to a 3rd-party in order to share certain types of information.
It’s worth noting that this is distinctly different than application-to-application (A2A) integration, which is the process an organization takes to connect their internal systems, typically by using application programming interfaces (APIs).
What is a B2B integration platform?
It’s a 3rd-party platform that facilitates B2B integration use cases. This platform can take the form of an electronic data interchange (EDI) or a managed file transfer (MFT) tool—which are considered legacy approaches to B2B integration—or an API integration platform, which is considered the modern approach.
Why APIs outperform EDIs for B2B integration
While EDI is commonly associated with B2B integration, using it in this context can lead to several issues—which APIs can help you avoid.
Difficult to standardize records with EDI
A record at one organization likely has certain fields that use specific formats, names, value types, and so on, that look different than what their trading partners use. And while EDI standards try to account for this by offering prescriptive guidance on the record’s fields, issues still crop up.
For one, it’s time consuming to understand and incorporate the guidance from an EDI standard. Moreover, each party will likely still make decisions that cause issues. For instance, one party might believe that they can add a space to a certain field in a file (as the EDI standard may not say that they can’t), forcing the other party to build custom logic that requires removing the space before the file can be processed.
Incorporating this type of nuanced complexity to process records forces organizations to rely on specialists, which is expensive and, for many businesses, unsustainable.
APIs offer a simpler means of connectivity
Companies can clearly lay out their fields and formats via their APIs. This allows trading partners to use a low-code/no-code API integration solution to easily connect to those API endpoints and make use of that data without having to perform any customizations.
In addition, there are many more solutions that support API integration than EDI integration. When you couple this with the fact that the former doesn’t require an advanced skill set to use, it’s clear that it’s easier to find and use an API-based solution that meets your requirements.
B2B integration examples
Here are a few impactful B2B integration use cases.
Escalate incidents from a call center seamlessly
Let’s imagine that a company contracts a 3rd-party to serve as their contact center. This third party can address the majority of issues that come in, but a small percentage need to be escalated to specific teams at the company.
To ensure that escalated tickets get routed to the appropriate teams on time, you can build a B2B integration that connects the contact center’s ticketing system with the company’s. From there, you can build a workflow where once someone in the contact center escalates an issue in their respective ticketing system (e.g. ServiceNow), the company’s ticketing system (e.g. Zendesk) retrieves the escalated issue, along with key details on it. Moreover, as the company goes on to resolve the issue and marks the ticket as such in their system, the contact center’s ticket within their respective system gets updated accordingly—allowing everyone to stay on the same page.
Related: A guide to implementing two-way syncs
Enable vendors to view your purchase orders in near real-time
Let’s say that a retail store needs to procure certain products from one of its vendors. To facilitate this transaction, you can use B2B integration to connect their respective ERP systems and then build a data flow that works as follows: Once the retail store’s ERP system creates a purchase order, a corresponding purchase order gets created in the vendor’s ERP system in near real-time—all but ensuring that they’re able to review and fulfill the order quickly.
Keep tabs on the status of deliveries
Using the previous example, let’s assume that another company performs the work of shipping the products that the retail store ordered from the vendor. By using B2B integration to connect the supply chain partner’s shipment management system with both the vendor’s and retail store’s ERP systems, everyone can stay abreast of the shipment’s status. More specifically, any time the delivery status changes in the shipment management system, the corresponding fields in both the vendor’s and retail store’s ERP systems are updated accordingly.
Benefits of B2B integration
Here are just some of the benefits of B2B integration:
Enables trading partners to work together effectively
Using B2B integration, organizations can easily and quickly engage in data exchanges with business partners. This ultimately allows them to meet their respective needs, whether that’s getting paid on time, receiving orders as soon as possible, resolving incidents with little delay, etc.
Prevents costly human errors
B2B integrations allow each party to perform fewer error-prone, manually-intensive tasks, whether that’s entering in data or uploading a document to a specific system. As a result, there’s likely to be fewer human errors that lead to serious issues, such as a vendor providing the wrong set of goods to a retailer because they made a mistake when re-entering the order in their ERP system.
Related: The top benefits of cloud integration
Assuming you and your partners use low-code/no-code tools and plan to connect to each other’s systems via APIs, the work of building and maintaining B2B integrations may be easier than expected. This can be true both from a resourcing perspective (as more employees can participate) and a cost perspective (as these less-technically-savvy employees that get involved may not earn as high of a salary).
Use Workato as your B2B integration solution
Workato, the leader in enterprise automation, lets you integrate your SaaS applications, on-premises systems, and databases with your ecosystem of trading partners without having to write a single line of code.
The platform also allows you to embark on other critical digital transformation initiatives. Here’s just a short list of what it allows you to do:
- Build internal integrations and end-to-end workflow automations for any business process, whether that’s quote-to-cash, incident management, lead routing, etc.
- Use Workbot® to build platform bots that allow employees to access data and actions without leaving their business communications platform, whether that’s Slack, Microsoft Teams, or Workplace by Meta
- Develop, publish, and manage APIs through our API Platform