Marketing

Customer 360: what it is, why it’s important, and common implementation challenges

We'll cover how a customer 360 can work, the challenges in implementing one, and a solution to overcoming these challenges.

How Workato approaches growth marketing

Over the past few years, my team has worked tirelessly on ideating and executing countless experiments on just about every...

5 automations that can supercharge your lead generation efforts

Lead acquisition can be an expensive endeavor, as each lead costs at least $30 to attain, on average, across channels....

4 automations that can transform your lead nurturing processes

Nearly 4 out of every 5 marketing leads fail to become a client. This can be attributed to a number...

3 ways that marketing automation can help your team manage leads

Your leads can come from a variety of places, from a demo request form to an email nurture sequence. No...

Drip Marketing Automation: What You Need to Know Before Implementing It

Based on research at Stanford University, simply adding the recipient’s first name to an email’s subject line increases their likelihood...

3 Ways You Can Use Marketing Automation to Improve Your Events

More than half of marketing leaders (60%) believe that events are the most important marketing channel for hitting their business...

W*rk Automation Index

2021 Read more