A guide to marketing automation integration

These marketing automation integrations can help your team nurture leads intelligently, collaborate more effectively, and more.

5 front office automations that can help you delight clients and close more business

These automations can help you streamline approvals, nurture leads intelligently, address churn risks successfully, and more.

Why you should integrate your CRM with your marketing automation platform 

We'll cover 3 integration use cases to highlight how connectivity between the two can drive impactful business outcomes.

What is product intelligence? And how can it empower customer-facing teams?

We'll cover how your success teams, reps, and marketers can use product intelligence to delight clients and improve their KPIs.

Customer 360: what it is, why it’s important, and common implementation challenges

We'll cover how a customer 360 can work, the challenges in implementing one, and a solution to overcoming these challenges.

How Workato approaches growth marketing

Over the past few years, my team has worked tirelessly on ideating and executing countless experiments on just about every...

5 automations that can supercharge your lead generation efforts

Lead acquisition can be an expensive endeavor, as each lead costs at least $30 to attain, on average, across channels....

Work Automation Index

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