Marketing

3 ways that marketing automation can help your team manage leads

Your leads can come from a variety of places, from a demo request form to an email nurture sequence. No matter their source, you can manage each effectively by using marketing automation. Why? Bec ...

Drip Marketing Automation: What You Need to Know Before Implementing It

Based on research at Stanford University, simply adding the recipient's first name to an email’s subject line increases their likelihood of opening it by 20% while lowering their odds of unsubscrib ...

3 Ways You Can Use Marketing Automation to Improve Your Events

More than half of marketing leaders (60%) believe that events are the most important marketing channel for hitting their business goals. Despite its perceived value, the same study found that the ...

5 Marketing Apps that Your Team Can’t Miss Out On

More than 4 in every 5 adults in the U.S. have a smartphone. It’s become our platform of choice when it comes to checking the news, browsing our social media feeds, streaming videos—and for ma ...

5 Essential Microsoft Teams App Integrations for Your Marketing Team

Your marketing team is constantly busy. From launching campaigns to creating content, they’ve got their hands full with projects that  aim to attract and engage your target audience. You ...

What Marketing Automation Means Today and How You Can Leverage It

As a marketer, you’re playing an increasingly important role at each stage of the customer lifecycle. You’re tasked with engaging and educating customers; you’re bringing sales cross-se ...

How Marketing Automation Creates Personalized Customer Experiences

Personalization is a key component of marketing for today’s enterprises. According to a Salesforce report, 52% of online consumers say they’d switch brands had they not received a personalized ex ...

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