Marketo is a platform that lets you create and store marketing content, acquire new leads, track existing leads, and ultimately get your targeted content in front of the right people.
Today, leads might interact with your business dozens of times – on your website, on social media, webinars and events, paid advertising or in their inbox – before they are ready to talk to sales. Marketo helps you track and engage each lead over time throughout the entire buying journey of the prospect. The app assigns every lead a score that helps you predict whether or not that person is ready to make a purchase. These scores change constantly based on your interactions with the lead.
What you can do with Marketo
- Build reusable marketing materials in Marketo Design Studio.
- Track and manage your leads in Marketo Lead Database.
- Send targeted content to leads using Marketo Marketing Activities.