Marketo integrations and automations

Popular Marketo Use Cases

Do everything in one place

Customize your Marketo integration with the following triggers and actions.

Triggers

When this happens…

Marketo
  • New lead activity batch Batch
    New lead activity batch in Marketo
  • New lead
    New lead in Marketo
  • New/updated lead
    New/updated lead in Marketo

    • Any other trigger you can think up

Actions

Do this…

Marketo
  • Custom action
    Custom action in Marketo (Custom)
  • Add leads to lead list
    Add leads to lead list in Marketo
  • Bulk import leads from file Bulk
    Bulk import leads to Marketo from file
  • Change lead program status
    Change lead program status in Marketo
  • Create custom objects
    Create custom objects in Marketo
  • Create lead
    Create lead in Marketo
  • Create opportunity
    Create opportunity in Marketo
  • Create opportunity role
    Create opportunity role in Marketo
  • Get lead activities
    Get lead activities in Marketo
  • Search campaigns
    Search campaigns in Marketo
  • Get channel by name
    Get channel by name in Marketo
  • Get program by name
    Get program by name in Marketo
  • Bulk export activities to file Bulk
    Export activities in bulk in Marketo
  • Search custom objects
    Search custom objects in Marketo
  • Bulk export leads to file Bulk
    Export leads in bulk in Marketo
  • Search leads
    Search leads in Marketo
  • Search opportunities
    Search opportunities in Marketo
  • Search opportunity roles
    Search opportunity roles in Marketo
  • Trigger campaign
    Trigger campaign in Marketo
  • Update custom object
    Update custom object in Marketo
  • Update lead
    Update lead in Marketo
  • Update opportunity
    Update opportunity in Marketo
  • Upsert custom objects Batch
    Upsert custom objects in Marketo
  • Upsert leads Batch
    Upsert leads in Marketo
  • Upsert object
    Upsert object in Marketo

    • Any other trigger you can think up

  • Show all 25

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Related Solutions & Content

About Marketo Integrations

Marketo is a platform that lets you create and store marketing content, acquire new leads, track existing leads, and ultimately get your targeted content in front of the right people.

Today, leads might interact with your business dozens of times – on your website, on social media, webinars and events, paid advertising or in their inbox – before they are ready to talk to sales. Marketo helps you track and engage each lead over time throughout the entire buying journey of the prospect. The app assigns every lead a score that helps you predict whether or not that person is ready to make a purchase. These scores change constantly based on your interactions with the lead.

How you can integrate Marketo

  • Build reusable marketing materials in Marketo Design Studio.
  • Track and manage your leads in Marketo Lead Database.
  • Send targeted content to leads using Marketo Marketing Activities.