Leads have come to expect targeted content that speaks directly to their pain points. Luckily, there are tools to help you get the right messages in front of your target market. Oracle’s Eloqua is a marketing platform that lets you target your messages to create personalized prospect journeys for your most important leads.
Eloqua helps you quickly iterate your marketing messages, track leads, and target your content for specific demographic segments or behavioral patterns. These features make it easy to reach new customers that value personalized attention, like major buyers and business accounts.
Eloqua can be integrated with other Oracle products and CRM. These native integrations usually don’t support syncing custom objects or data sets like engagement records. They can also exclude custom business logic that automatically sorts data and sends real-time notifications.