Author: Jon Gitlin

4 SaaS retention strategies that can delight clients and empower employees

There are seemingly endless stats that validate the value of customer retention. Bain found that a 5% increase in retention drives more than a 25% lift in company profits; the Harvard Business Rev ...

Study: What enterprise organizations are (and aren’t) automating in 2021

The process of benchmarking your automation activities allows you to identify where your strengths and opportunities lie.  These insights can lead you to double down on automations that give ...

Here’s how Workato meets your data residency, security, and compliance requirements

The data your applications collect and store is often extremely sensitive.  Your HRIS likely has identifiable information on employees, like their birth dates and their bank account informati ...

5 reasons why point-to-point integration falls short of your business needs

As organizations continue to invest in more and more applications, it’s paramount that they find ways to integrate them with their existing technology.  After all, siloed apps can lead your ...

3 reasons why organizations struggle to integrate their SaaS apps successfully

As organizations continue to adopt more SaaS applications, the need for the apps to work together has never been greater. And yet, serious challenges in connecting SaaS apps persist. These challen ...

4 SaaS growth strategies that can give your organization a competitive edge

Organizations in the SaaS space may be experiencing lower growth than anticipated. According to BMC, the annual, compounded growth rate of a SaaS company is projected to be merely 12% through 2022 ...

5 automations that can supercharge your lead generation efforts

Lead acquisition can be an expensive endeavor, as each lead costs at least $30 to attain, on average, across channels. That said, there are a variety of automations that can drastically reduce thi ...

3 tips that can help any product manager handle their time more effectively

As a product manager, you face a variety of critical tasks every day—from planning the product roadmap to supporting sales reps to gathering and analyzing client feedback.  How can you mana ...

4 automations that can transform your lead nurturing processes

Nearly 4 out of every 5 marketing leads fail to become a client. This can be attributed to a number of factors, from the lead choosing a competitor to them deciding they no longer need your produc ...

Workato has joined the UKG Partner Network! Here’s what that means for UKG Pro users

We’re excited to announce that UKG (Ultimate Kronos Group), a leading global provider of HCM, payroll, HR service delivery, and workforce management solutions, has added us to their network of part ...

How the CIO at Gainsight and the former CXO at UiPath feel about RPA

What are the pros and cons of using an RPA solution? What impact does the citizen developer movement have on IT teams? And how many integration and automation tools does the enterprise need? These ...

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