5 reasons why point-to-point integration falls short of your business needs

As organizations continue to invest in more and more applications, it’s paramount that they find ways to integrate them with their existing technology. 

After all, siloed apps can lead your organization down a rabbit hole of issues—whether it’s preventing lines of business from accessing critical data or it’s forcing employees to re-enter information manually across several apps.

However, the solution that organizations often take to integrate their ecosystem of technology, namely point-to-point integrations, can also lead to disastrous outcomes. 

Why can point-to-point integrations be harmful to your business? And what can you do instead to connect your apps and move data between them? 

We’ll tackle both questions, but first, let’s align on what we mean by point-to-point integration.

Related: A guide to enterprise application integration

What is point-to-point integration?

Point-to-point integration, or P2P integration, involves the use of custom code to connect two apps together. Several technologies can be used to write the code, which means your team can build a network of point-to-point integrations using various coding languages.

The disadvantages of using point-to-point integration

With this definition in mind, let’s explore the top drawbacks of using this type of integration.

  • It’s time consuming to implement.  The process of building out a single point-to-point integration can be drawn out, hurting your dev team’s ability to meet stakeholders’ needs and the organization’s more broadly. 

We discovered this first-hand when surveying our customers: Before using Workato, the leader in integration-led automation, the majority of our respondents said that they weren’t building integrations fast enough.

A stat that highlights the fact that business users struggled to implement integrations and automations fast enough before using Workato

Though some of these respondents may have previously relied on a traditional iPaaS or on native integrations, it’s fair to assume that many used point-to-point integrations.

  • It isn’t scalable. Whether you work at a startup or at an enterprise organization, you’re likely using more than 100 SaaS apps across your business. The prospect of building point-to-point integrations across all these apps—or even a high share of them—is likely unattainable, forcing many to operate in silos.
  • It isn’t future-proof. The apps you want and the way you want them to interact will shift as your business evolves and your requirements change. Point-to-point integrations simply aren’t designed to keep up with such changes, making them less than ideal over time.
  • It forces your organization to depend on a few employees. Only a handful of employees know how to code in any language—let alone specific ones, like Python. This means that as employees who’ve built point-to-point integrations leave the company, the valuable knowledge that’s required to maintain and fix your integrations go with them. 
  •  It’s difficult to track. The absence of a centralized means for tracking your P2P integrations leaves many on your team unaware of which exist and how they’re running. This lack of transparency makes it painfully difficult to monitor your network of integrations and troubleshoot any over time.

Fortunately, there’s a better way to connect your apps and move data between them, and that’s through an integration-led automation platform.

How an integration-led automation platform addresses P2P integration’s drawbacks

Using this type of platform, you can connect apps quickly and at scale via pre-built connectors. Here’s more on how the platform can benefit your team:

1. It offers a low-code/no-code UX that empowers lines of business to build integrations

As an integration-led automation platform doesn’t require writing a line of code, employees across lines of business can use it themselves to build integrations. 

This, in and of itself, can help your organization quickly scale its integration-building efforts as well as overcome its backlog of integrations efficiently. In addition, since you’re allowing the employees who consistently use the apps and that have experience with the workflows to implement everything themselves, they’re more likely to build integrations and automations that do a better job of addressing their team’s needs.

2. It provides a dashboard that gives you full visibility

The ability to track the integrations and automations you’re building and to see how they’re running is critical, both in keeping your data secure and in ensuring that issues get resolved on time.

To that end, an integration-led automation platform provides a dashboard that lets your team view the various activities performed in the platform along customizable time frames. This includes everything from the apps connected to the workflows implemented to the jobs that ran.

A couple of charts and vertical bars scattered around them

3. It allows you to build end-to-end automations that can transform your workflows

Connecting your apps and allowing the data to flow between them can be critical to your business. But it doesn’t fundamentally change the way your team operates. What can? Integrating your apps AND implementing end-to-end workflow automations across important processes, such as lead routing, quote to cash, and employee onboarding.

This type of automation can help your team provide experiences that delight customers, engage prospects, and enable employees; in turn, this allows you to meet key business goals, as measured by customer retention, customer acquisition, employee retention, etc.

Workato, the leader in integration-led automation, offers a platform that has all of these features, among many others, so that you can automate at scale. To learn more about the platform, and to better understand how it can help your organization transform its workflows, you can schedule a demo with one of our automation experts.