How LivePerson tackled their backlog and created a scalable integration strategy

Bounce back from your backlog_ Liveperson shares the keys to a scalable integration strategy

LivePerson—a leading conversational AI company that allows businesses to engage with customers across social media, messaging, email, and more—plays a key role in enabling personalized and proactive experiences for end-customers. To fuel this effort further, LivePerson wanted to offer brands the ability to integrate and automate workflows across cloud-based and on-premise systems with their Conversational Cloud platform.

At Automate, Linh Tran, Director of Product and Engineering, shared how her team did just that by using Workato’s Embedded Platform to build their integration strategy. She also offered tangible tips for product managers looking to build their own strategies. 

You can read on to learn what she shared.

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Deciding to buy versus build

Prior to investing in an embedded iPaaS, Linh’s team struggled to keep up with a growing backlog. 

Brand’s integration requests were often custom, expensive, time consuming, and weren’t reusable across the business. 

These challenges motivated LivePerson to seek an integration provider. Their solution criteria included: a vast library of pre-built connectors, flexibility, ease of use, rapid deployment, and enterprise-grade security. 

Workato’s Embedded Platform met all of LivePerson’s requirements

In the session, Linh went on to describe how Workato’s Embedded Platform offers all of these capabilities and more. More specifically, with Workato, LivePerson was able to launch their own integration hub, iHub, offering brands:

  • The ability to engage with customers when it matters, such as interactions triggered by consequential events—like cart abandonment 
  • Simple integrations with no coding required and instant deployment
  • An open platform with thousands of pre-built integrations and the ability to quickly create custom ones using Workato’s Connector SDK 
  • Unlimited ways to automate and enhance conversation journeys by creating custom use cases

A “crawl, walk, run” approach

An initial use case for Linh’s team was aimed at driving up contact rates/conversions using a Salesforce integration and automated triggers. 

In this use case, an event—such as creating a new lead in Salesforce—would automatically trigger an SMS or a message on a social media platform.

A screenshot that shows the automated SMS message triggered by an event in Salesforce

Linh discussed Workato’s ease of use when creating this workflow:

“Anybody within your organization can use Workato to create a connection with Salesforce and follow a templated recipe or actually build a recipe out themself.”
Linh Tran Director of Product and Engineering, LivePerson

Today, Linh’s team focuses on inspiring platform adoption by provisioning a Workato instance to customers, providing training and guidance, and supplying them with recipe templates specifically tailored to LivePerson use cases. 

A screenshot of the pre-built recipes that LivePerson provides to clients

Related: Everything that product managers need to know about embedded integrations

Exciting early results and even bigger opportunities ahead

Linh went on to share that since implementing Workato, her team has:

  • Increased the number of customer activated integrations by 30X
  • Reduced cost and implementation time by ~50%
  • Grown the number of use cases by 4X

Linh knows that even with these impressive results, the sky’s the limit on what they can achieve with Workato going forward.

“There’s a lot of opportunity here, and this is just the beginning. There is more that we want to do and can do with Workato.”
Linh Tran Director of Product and Engineering, LivePerson

Key takeaways

In closing, Linh provided a simple checklist for product teams to use when developing their integration strategy.

  • Understand your problem and your backlog: Identify where your integration bottlenecks exist.
  • Identify your most frequent integration requests: Catalog the most repeatable tasks your teams spend time on. 
  • Dig deep into customer use cases: Prioritize the use cases that’ll bring the most value to your customers.
  • KISS (Keep It Simple Stupid): Start simple and avoid making your first actions too complex.

Learn more about LivePerson and Linh Tran’s journey by watching her Automate session on-demand.

Watch the full session