Productivity

There are seemingly endless stats that validate the value of customer retention. Bain found that a 5% increase in retention...

The following article was taken from an ebook that Ferrer co-wrote with Amanda Giacobassi, Sr. Consultant at Perkuto, and Justin...

Organizations in the SaaS space may be experiencing lower growth than anticipated. According to BMC, the annual, compounded growth rate...

APIs are the primary method of software integration. They set the rules and protocols that define how applications communicate with...

Lead acquisition can be an expensive endeavor, as each lead costs at least $30 to attain, on average, across channels....

As a product manager, you face a variety of critical tasks every day—from planning the product roadmap to supporting sales...

Nearly 4 out of every 5 marketing leads fail to become a client. This can be attributed to a number...