Productivity

From AIM to Slack: Tracing the History of Chat Apps

In 2016, over 2.5 billion people used at least one messaging app. That’s one-third of the world’s entire population, with users ranging from your grandmother to your younger brother. Today, it ...

Paper and Tech Aren’t Mutually Exclusive: Docparser Founder Moritz Dausinger Explains

When we think of innovation, we usually think of Silicon Valley, not the shipping corridors of Europe. The data, however, paints a different picture: according to Eurostat, the EU’s statistics org ...

How This Lean Company Used QuickBase and Workato to Stay On Top of Cash-flow and Trigger Drip-Marketing Campaigns

What do you do when you’re running an energy efficiency company, but your internal processes waste precious resources? Ask Brad Eisenberg, former COO of greeNEWit. When he noticed that the compa ...

Mobile Marketing: How Laureate International Universities Automatically Send SMS and Sort the Responses in Marketo

Laureate International Universities, a group of universities originally created by Sylvan Learning Systems, are targeting high school seniors, but found email was not as effective with this age gr ...

The Top 8 Chatbots Sorted by Personality

From the Weekend Warrior to the Elon Musk Fanboy, we’re sorting chatbots by personality so you can find the right one for you! There’s a bot for everything these days–and for good reason. P ...

Facebook’s Casey Beal on How Marketers Can Drive Adaptive Engagement

In a digital world saturated with marketing campaigns, even the most riveting ads may not capture the attention of your target audience. To truly captivate audiences and reel them in, marketers sh ...

Innovate! A Guide to Future-Proofing Your Customer Service

Since the dawn of commerce, asking for support has had the reputation of being an unpleasant process. After all, if someone is asking for customer service, they're probably already unhappy. Maybe ...

4 Ways to Use Slack to Become A Workplace Jedi

May the Fourth be with you, everyone! All this Star Wars fun has us thinking: wouldn’t it be great to be a Jedi? While real-life lightsabers are probably not hitting the market anytime soon -- a ...

BizOps Automation: Connecting the Service and Development Teams

This is the final installment of our series Inside Workato’s Kitchen, where we show you how we use our own product to automate each section of our business. Connecting Services to our Develop ...

Master Your MarTech Stack: How Edible Blooms Implemented Targeted Email Marketing with Magento

Edible Blooms, an Australian flower and gift company, wanted to integrate Marketo with their eCommerce platform Magento. They worked with consultants at Hoosh Marketing to make it happen. Edible ...

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