According to a study by Blissfully, businesses of all sizes use at least 100 SaaS apps, on average. In addition, the figure is growing rapidly, as organizations have increased the number of apps they use by 30%, year-over-year.
This tells us that the more integrations you offer with relevant SaaS apps over time, the better off you’ll be at meeting clients’ and prospects’ evolving needs.
So how you would go about implementing and offering integrations and automations with your product?
We’ll share 3 reasons why investing in an embedded integration platform—or an iPaaS that can be embedded into your product—is the best option, both for your clients and your colleagues.
How to turn your product into a hub for automations
We’ll share real-world examples from Tango Card, CyCognito, and Unanet.
1. Empower your team to focus on tasks that they’re uniquely equipped to solve
The process of building out and maintaining 1 or 2 native integrations in-house might work out ok, especially if the integrations are narrow in scope. But if there’s a backlog of apps you need to integrate with, and you’re consistently being inundated with integration requests from clients, your dev team may soon find themselves strapped for time.
An embedded integration platform (also referred to as an embedded iPaaS) like Workato’s completely solves this challenge by offering a low-code/no-code approach to building integrations and automations. This allows non-technical employees at your organization and at your clients’ businesses to connect apps and implement automations easily, quickly, and independently.
In turn, your dev team can focus on tasks that they’re uniquely equipped to handle—namely, building out or refining product features that can help your platform stand out in the market.
2. Accelerate your clients’ time-to-market with pre-built connectors and automations
An inability to implement integrations fast enough can lead to all kinds of adverse outcomes—from losing a potential deal to causing friction in client relationships to preventing upsell/cross-sell deals from happening.
With an embedded integration platform, your clients can easily find the apps they want to connect to (via pre-built connectors), sync them with yours, and then build automations that work across them (via pre-built automations)—all in minutes.
They would simply follow some version of these 3 steps:
- They’d browse through the apps they want to connect with in your app marketplace.
- Once they find the right app, they’d go through an authentication step, which involves having them log into the app with their credentials.
- Once the app is authenticated, they can use an automation you’ve already built with that app; or, depending on the approach you’d like to take, they can build an entirely new automation.
3. Provide a cohesive brand experience that’s likely to spur further adoption
An embedded iPaaS offers clients the same brand experience they’ve come to recognize and love—which can go a long way in making them more comfortable with implementing integrations and automations.
Here are two approaches you can take when incorporating an embedded iPaaS into your UI (the one you choose depends on how you’d want your clients to build integrations and automations):
- In-line experience: The client can initiate an automation in the application with the click of a button.
- Embedded automation customization: Clients can build their own automations, or customize any you’ve provided, without leaving your product.
Ready to use an embedded integration platform?
Workato, the leader in integration-led automation, offers an Embedded Platform that has all the features outlined in this article—and much more.
You can learn more about our platform and uncover specific ways it can benefit your organization and clients by scheduling a demo with one of our automation experts.