Marketing

Why you should integrate your CRM with your marketing automation platform 

We'll cover 3 integration use cases to highlight how connectivity between the two can drive impactful business outcomes.

What is product intelligence? And how can it empower customer-facing teams?

We'll cover how your success teams, reps, and marketers can use product intelligence to delight clients and improve their KPIs.

Customer 360: what it is, why it’s important, and common implementation challenges

We'll cover how a customer 360 can work, the challenges in implementing one, and a solution to overcoming these challenges.

How Workato approaches growth marketing

Over the past few years, my team has worked tirelessly on ideating and executing countless experiments on just about every...

5 automations that can supercharge your lead generation efforts

Lead acquisition can be an expensive endeavor, as each lead costs at least $30 to attain, on average, across channels....

4 automations that can transform your lead nurturing processes

Nearly 4 out of every 5 marketing leads fail to become a client. This can be attributed to a number...

3 ways that marketing automation can help your team manage leads

Your leads can come from a variety of places, from a demo request form to an email nurture sequence. No...

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