Marketing

What is customer 360? Here’s everything you need to know

We'll cover how a customer 360 can work, the challenges in implementing one, and a solution to overcoming these challenges.

How Workato approaches growth marketing

Over the past few years, my team has worked tirelessly on ideating and executing countless experiments on just about every...

5 automations that can supercharge your lead generation efforts

Lead acquisition can be an expensive endeavor, as each lead costs at least $30 to attain, on average, across channels....

4 automations that can transform your lead nurturing processes

Nearly 4 out of every 5 marketing leads fail to become a client. This can be attributed to a number...

3 ways that marketing automation can help your team manage leads

Your leads can come from a variety of places, from a demo request form to an email nurture sequence. No...

Drip Marketing Automation: What You Need to Know Before Implementing It

Based on research at Stanford University, simply adding the recipient’s first name to an email’s subject line increases their likelihood...

3 Box integrations that can help marketers nurture and convert more leads

Your marketing team’s ability to share information securely, quickly, and easily is essential for facilitating productive collaboration.  Box, the cloud...

Work Automation Index

2022 Read our report