Dreamforce, Salesforce’s annual conference, is an experience like no other. It’s a place for Salesforce users of all stripes to network, exchange ideas, and learn new skills—and maybe catch a great performance from a musical act like U2 or Alicia Keys.
With over 171,000 attendees last year, the conference keeps getting bigger and better, and the sessions are no exception. If you’re attending this year, however, you might be a bit overwhelmed by the extensive schedule, which features 3200+ panels, breakout sessions, and activities. As Dreamforce fans ourselves, we couldn’t help scrolling through the entire schedule—and we kept great notes! Here are our top six picks for must-attend sessions.
Dreamforce Session #1: Understand Your Buyer’s Journey with Pardot
When: Monday, November 6, 8:00 AM
Where: Palace Hotel, B2B Marketing Lookout (Presidio Room)
Kick off your Dreamforce experience bright and early with a digital adventure! Digital is the future, and the customer journey is no exception. This beginner-level session is perfect for marketers and sales professionals looking to map out the digital customer journey from lead generation to upsell.
Dreamforce Session #2: Create an Experience Your Customers Will Love
When: Monday, November 6, 10:00 AM
Where: Moscone South, Campground: Main Theater
Salesforce customers are incredibly brand loyal, and for a good reason: the Salesforce customer experience is top-notch. In this session, several Community Cloud experts will shed insight on guiding principles for crafting a truly world-class customer experience.
Here are our top six picks for must-attend #DF17 sessions. Share on XDreamforce Session #3: 5 Tips for Choosing When to Click Instead of Code
When: Tuesday, November 7, 8:45 AM
Where: Moscone West, Developer Theater
Calling all developers! If you’re serious about staying at the top of the tech game, this session is for you. It’ll explore innovations, like declarative solutions, and how to make the most of the developer’s expanding toolkit. Bring your thinking cap!
Dreamforce Session #4: Idea Forum: Conversations with Women Leaders on the Front Lines of Social Change
When: Tuesday, November 7, 11:00 AM
Where: The Westin St. Francis, Grand View Theater
Women are half the world’s population, but they’re statistically underrepresented in tech—and in leadership. Come hear from female nonprofit leaders about the role of women in social change, innovation, and business.
Dreamforce Session #5: The 7 Secrets for Successful Customer Surveys in 2018
When: Wednesday, November 8, 12:30 PM
Where: Moscone South, Partner Theater 4
Customer feedback is incredibly important to refining your business model, from your product to support. And surveys are a great way to collect that feedback. Most of us aren’t data scientists or statisticians, though, so this session is a must for anyone who wants to craft effective surveys without going back to college!
Dreamforce Session #7: Chatbots: Using AI to Deliver the Future of Customer Service
When: Wednesday, November 8, 2:00 PM
Where: San Francisco Marriott Marquis Hotel, Golden Gate – Pinnacle Theater
Chatbots: are they more than just a fad? How do they change the customer support experience, does your business really need one, and where does AI fit? If you have ever asked any of these questions, this session is a must-see; it promises a communal exploration of chatbots’ value to customer service. You’ll have to leave the confines of the Moscone Center for this session, but it promises to be worth it.
