Thought Leadership
What organizations need to automate at scale
As organizations continue to expand on their ecosystem of technology, the number of potential workflows they can automate only grows....
Sales
4 SaaS retention strategies that can delight clients and empower employees
There are seemingly endless stats that validate the value of customer retention. Bain found that a 5% increase in retention...
Productivity
Newsela uses Workato to automate a daily product email and empower creativity
The following article was taken from an ebook that Ferrer co-wrote with Amanda Giacobassi, Sr. Consultant at Perkuto, and Justin...
Productivity
4 SaaS growth strategies that can give your organization a competitive edge
Organizations in the SaaS space may be experiencing lower growth than anticipated. According to BMC, the annual, compounded growth rate...
Productivity
What is an API? A Simple Guide for Beginners
APIs are the primary method of software integration. They set the rules and protocols that define how applications communicate with...
Marketing
5 automations that can supercharge your lead generation efforts
Lead acquisition can be an expensive endeavor, as each lead costs at least $30 to attain, on average, across channels....
Product
3 tips that can help any product manager handle their time more effectively
As a product manager, you face a variety of critical tasks every day—from planning the product roadmap to supporting sales...
Marketing
4 automations that can transform your lead nurturing processes
Nearly 4 out of every 5 marketing leads fail to become a client. This can be attributed to a number...