Sales
5 front office automations that can help you delight clients and close more business
These automations can help you streamline approvals, nurture leads intelligently, address churn risks successfully, and more.
Sales
Why you should integrate your CRM with your marketing automation platform
We'll cover 3 integration use cases to highlight how connectivity between the two can drive impactful business outcomes.
Marketing
What is product intelligence? And how can it empower customer-facing teams?
We'll cover how your success teams, reps, and marketers can use product intelligence to delight clients and improve their KPIs.
Thought Leadership
How Workato approaches growth marketing
Over the past few years, my team has worked tirelessly on ideating and executing countless experiments on just about every...
Marketing
5 automations that can supercharge your lead generation efforts
Lead acquisition can be an expensive endeavor, as each lead costs at least $30 to attain, on average, across channels....
Marketing
4 automations that can transform your lead nurturing processes
Nearly 4 out of every 5 marketing leads fail to become a client. This can be attributed to a number...
Productivity
3 ways that marketing automation can help your team manage leads
Your leads can come from a variety of places, from a demo request form to an email nurture sequence. No...