Marketing

CRM Integration with Marketing Automation: Key Benefits

We'll cover 3 integration use cases to highlight how connectivity between the two can drive impactful business outcomes.

How to Automate Campaign Operations: A Step-by-Step Guide

Learn about impactful automations you can build, the benefits that come with implementing them, and more.

Marketing Automation Integration: Benefits & Use Cases

These marketing automation integrations can help your team nurture leads intelligently, collaborate more effectively, and more.

Top 5 Microsoft Teams Integrations Your Marketing Team Needs

Your marketing team is constantly busy. From launching campaigns to creating content, they’ve got their hands full with projects that ...

Context Marketing with Slackbots: A Complete Guide

The context marketing mantra is: “Get the right content to the right person at the right time.” You might use...

How to Build a Martech Stack

There are two ways to assemble a powerful martech stack: buy or build it. For some of us MOps folks,...

How to Optimize Revenue and Pipeline with MOps

The marketing operations (or “MOps”) team is the technical muscle behind your company’s marketing campaigns, but it’s also your untapped...

Workato-on-Workato: how MOps saved our marketing team thousands of hours within 6 months

Learn how, exactly, our MOps team uses Workato to streamline the process of creating web content.