Marketing
How to Optimize Revenue and Pipeline with MOps
The marketing operations (or “MOps”) team is the technical muscle behind your company’s marketing campaigns, but it’s also your untapped...
eCommerce
An Introduction to the SAP Order-to-Cash Process
SAP OTC is shorthand for Sales and Distribution Order-to-Cash. It refers to the end-to-end sequence of activities within the SAP...
Productivity
Webflow gets deeper insight and oversight of spend using Workato + OpenAI
At Workato, our customers are our north star. It’s easy to rally around our users because we work with some...
Productivity
What is Hyperautomation?
The term Hyperautomation is used more and more often these days by app owners and service providers. It’s been described...
Integration and automation
What is a User Friendly Integration Platform?
Often in conversations with customers, I hear the requirement that their future integration platform should be easy to use. But...
Productivity
Workato LLM Accelerator Automates Actions with AI Power
Support teams spend a lot of time actioning internal tickets that arise from a lack of provisioning or access authority....
Productivity
Getting Started with HubSpot and Salesforce Integration
HubSpot, the leading inbound marketing, sales, and service software, offers tools for content management, social media marketing, and lead generation. ...