Thought Leadership
Rethinking the Customer Journey in the Digital Age
In 2018, most companies are familiar with the concept of the customer journey: the process of selection, from brand awareness...
Productivity
Is Your IT Team Always On Call? Automation Can Help.
IT is one of the few teams where crisis management is a large part of the job. Because IT issues...
Thought Leadership
The significance of Mulesoft’s acquisition to the integration market
Salesforce’s acquisition of Mulesoft at an astounding 16x forward multiple is a strong indicator of the significant and growing role...
Thought Leadership
What Customer Ops Looks Like At Four Real-World Companies
Throughout every business, dedicated teams work behind-the-scenes to streamline key processes. Marketing ops, for example, works to drive the marketing...
Productivity
Why ITOps Needs A New Approach to Automation, Too
It’s no surprise that automation has quickly become a crucial element of the future of work. From reducing manual effort...
Thought Leadership
Why Companies Work Better with Agile Company-Wide Automations
Most businesses have an integration and automation problem. VP of Constellation Research Holger Mueller explains: “With the multiple new things...
Productivity
Three Ways Intelligent Automation Can Help Sales Pros Sell Smarter
Sales is one of the oldest professions, but it’s also one of the most important. It’s key to any company’s...
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