Author: Stephen Farnsworth

Why a modern customer 360 is key to enabling GTM teams (and a traditional customer 360 isn’t)

We'll break down the pitfalls of a traditional customer 360 and explain how a modern one supports GTM teams by sharing examples.

How the sales tech stack is evolving—and what you can do to get the most out of yours

Our GTM leader explains "Sales Tech Mayhem" in detail and outlines how a modern iPaaS can help you adjust to it successfully.

How Workato’s Sendoso connector helps your team use the sending platform to drive more revenue

Here at Workato, we believe that in order for your technology to work in harmony, it needs to adapt to...

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