Why you should automate with Salesforce Marketing Cloud

reduce lead response time

reduce lead response time
improve lead management
track & score every lead
align sales & marketing

Why these integrations and automations matter:

Time is one of the major factors that turn leads into customers. A lead response time of 5 minutes or less makes you 20 times more likely to make a sale. Salesforce Marketing Cloud integrations can help you minimize your lead response time and create more customers.
Share lead and activity data with your sales team

Custom integrations can automatically add information from Salesforce Marketing Cloud to your CRM. This information can range from lead score and activity log to company and job title. That means your marketing team doesn’t have to manually hand off any information and saves everyone time.
Route lead alerts automatically with Slack

Create business logic with custom fields like revenue, territory, or company size. Accommodate complex routing rules with this custom logic. New leads can trigger Slack messages to your sales team so they know when to reach out to leads. Slack allows for instant communication so it’s ideal for quick follow-up with leads.
Customer Highlight: H2O.ai

H2O.ai channels lead from Intercom, Dropbox, Eventbrite, and Salesforce into Salesforce Marketing Cloud using custom integrations. Automations can then send new entries to employees for authentication. After authentication, Salesforce Marketing Cloud alerts the sales team on Slack.

Do everything in one place

Customize your Salesforce Marketing Cloud integration with the following triggers and actions.

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About Salesforce Marketing Cloud Integrations

Leads will interact with your business many times before they buy anything. Those interactions might happen on your website, social media, webinars, or through paid advertising. Salesforce Marketing Cloud gives you a clear view of these interactions and helps you know when and how to engage with each lead.

Salesforce Marketing Cloud helps you create and manage marketing content, acquire and track leads, and target the right people with your content. The service gives every lead a score that gives you a better idea of whether the lead is ready to make a purchase. The scores change often due to variables based on interactions with the lead.

Salesforce Marketing Cloud also has the benefit of native integrations with apps like Salesforce. The downside is that native integrations lack features like custom object syncing, granular data sets such as engagement records, and custom business logic to carry out processes like auto-segmentation.