Salesforce Marketing Cloud integrations and automations

Popular Salesforce Marketing Cloud Use Cases

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Customize your Salesforce Marketing Cloud integration with the following triggers and actions.

Triggers

When this happens…

Salesforce Marketing Cloud
  • New data extension row
    New data extension row in Salesforce Marketing Cloud

    • Any other trigger you can think up

Actions

Do this…

Salesforce Marketing Cloud
  • Copy data extension
    Copy data extension in Salesforce Marketing Cloud
  • Create email from HTML template
    Create email from HTML template in Salesforce Marketing Cloud
  • Create data extension from template
    Create data extension from template in Salesforce Marketing Cloud
  • Delete data extension
    Delete data extension in Salesforce Marketing Cloud
  • Search data extension
    Search data extension in Salesforce Marketing Cloud
  • Search data extension row
    Search data extension row in Salesforce Marketing Cloud
  • Upload asset
    Upload asset in Salesforce Marketing Cloud
  • Upsert data extension row
    Upsert row in data extension in Salesforce Marketing Cloud
  • Upsert data extension row Batch
    Bulk upsert row in data extension in Salesforce Marketing Cloud

    • Any other action you can think up

  • Show all 9

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About Salesforce Marketing Cloud Integrations

Leads will interact with your business many times before they buy anything. Those interactions might happen on your website, social media, webinars, or through paid advertising. Salesforce Marketing Cloud gives you a clear view of these interactions and helps you know when and how to engage with each lead.

Salesforce Marketing Cloud helps you create and manage marketing content, acquire and track leads, and target the right people with your content. The service gives every lead a score that gives you a better idea of whether the lead is ready to make a purchase. The scores change often due to variables based on interactions with the lead.

Salesforce Marketing Cloud also has the benefit of native integrations with apps like Salesforce. The downside is that native integrations lack features like custom object syncing, granular data sets such as engagement records, and custom business logic to carry out processes like auto-segmentation.

How you can integrate Salesforce Marketing Cloud

  • Create and implement marketing materials.
  • Track, manage and make decisions regarding leads.
  • Target leads with specific content.