Why you should automate with Salesforce Marketing Cloud
reduce lead response time
Why these integrations and automations matter:
Time is one of the major factors that turn leads into customers. A lead response time of 5 minutes or less makes you 20 times more likely to make a sale. Salesforce Marketing Cloud integrations can help you minimize your lead response time and create more customers.Share lead and activity data with your sales team
Custom integrations can automatically add information from Salesforce Marketing Cloud to your CRM. This information can range from lead score and activity log to company and job title. That means your marketing team doesn’t have to manually hand off any information and saves everyone time.Route lead alerts automatically with Slack
Create business logic with custom fields like revenue, territory, or company size. Accommodate complex routing rules with this custom logic. New leads can trigger Slack messages to your sales team so they know when to reach out to leads. Slack allows for instant communication so it’s ideal for quick follow-up with leads.Customer Highlight: H2O.ai
H2O.ai channels lead from Intercom, Dropbox, Eventbrite, and Salesforce into Salesforce Marketing Cloud using custom integrations. Automations can then send new entries to employees for authentication. After authentication, Salesforce Marketing Cloud alerts the sales team on Slack.
