Why you should automate with Google BigQuery
target marketing efforts
Why these integrations and automations matter:
Get teams aligned on your leads by integrating BigQuery with other sources of marketing data. This integration lets you sync data and insights across your business for a 360-degree view. It also lets you trigger marketing campaigns based on lead data, like product usage statistics.Sync lead data
It’s a lot easier to get aligned as an organization when everyone’s looking at the same numbers. Integrate BigQuery with MAPs like Salesforce and Marketo to sync lead entries and combine data for more comprehensive reportsEnrich your leads
Trigger marketing campaigns
Marketing messages usually resonate better with some leads than others. Target your marketing to each lead by automatically triggering certain campaigns based on, for example, product usage data from BigQuery.