If you’re building or scaling an embedded integration strategy, World of Workato ’25 (WoW) is the must-attend event of the year. This global conference is where Product Innovators, roadmap owners, engineers, and service teams will come together to shape the future of SaaS products.
Integrations are table stakes. Orchestration is the edge. At WoW, you’ll discover how embedding AI-powered workflows transforms user experiences into durable, scalable growth. Whether you’re driving product-led growth, accelerating your integration roadmap, or monetizing your API ecosystem, WoW will give you the strategies and tools to get there faster.
Here are the top 5 reasons product leaders should be at WoW ‘25:
1. Proven GTM Playbooks—From Leaders Who’ve Done It
Bringing embedded integrations to market isn’t just about the tech—it’s about how you launch, package, price, and position it. At WoW, you’ll hear directly from industry leaders who’ve built and scaled GTM strategies that work.
What You’ll Learn:
- How to position embedded integrations for adoption and revenue growth
- AI-driven GTM strategies that adapt to changing markets
- Tactics to accelerate launches without sacrificing quality
Recommended Session: GTM with Embedded Integrations & AI’s Impact on Product Strategy
2. Real-World Lessons from Embedded Integration Trailblazers
The best way to learn? From people who’ve been in your shoes. Companies like TriNet and Epicor will share their journeys—from ditching legacy platforms to building robust integration marketplaces in record time.
What You’ll Learn:
- What fast-scaling embedded strategies look like in practice
- How teams measure ROI and drive long-term product value
- Pitfalls to avoid when migrating or scaling your solution
Recommended Sessions:
Driving Growth Together: Inside Epicor’s Partnership with Workato
Built for Speed: How to Launch and Lift-Off with Workato Embedded Platform
3. Future-Proofing with AI-Powered Product Strategy
AI is reshaping every aspect of product—from how we build features to how we take them to market. At WoW, you’ll see how leading teams are embedding AI into their strategy—not just to innovate, but to stay ahead.
What You’ll Learn:
- How to rethink product roadmaps with AI use cases at the core
- Ways to pair AI with automation to drive customer impact
- Best practices for balancing innovation with feasibility
Recommended Sessions:
GTM with Embedded Integrations & AI’s Impact on Product Strategy
Workato Embed Showcase: Powering ISVs with AI, Agents & Orchestration
4. A Front-Row Seat to the Future of SaaS
The next wave of SaaS innovation is here—and it’s agentic. As product and engineering teams embed AI across their platforms, they’re building copilots, chat interfaces, and LLM-powered agents that redefine user interaction. But with that innovation comes new complexity.
In this session, you’ll learn how leading ISVs are navigating challenges around orchestration, integration, and scalability to build intelligent, flexible, and future-ready products. Discover how agentic architectures are unlocking new growth models and setting a new standard for SaaS.
What You’ll Learn:
- What “agentic” SaaS really means—and why it matters now
- How orchestration creates competitive product advantage
- New models for intelligent product development
Recommended Session:
Workato Embed Showcase: Powering ISVs with AI, Agents & Orchestration
5. Connect, Learn, and Problem-Solve with Peers
Some of the most valuable takeaways happen outside the keynote rooms. With interactive Q&As, live Braindates, and curated peer meetups, WoW makes it easy to ask the tough questions and find people who’ve solved similar challenges.
What You’ll Get:
- Real-time advice from product and platform experts
- Crowd-sourced knowledge sharing through Braindates
- Opportunities to meet other product leaders across industries
Join the Product Innovators Defining What’s Next
World of Workato isn’t just a conference—it’s where the next generation of product-led growth, embedded automation, and AI-powered integration strategy is being built.
If you’re leading the roadmap, shaping the experience, or delivering the future of your platform, you belong at WoW.
Register now to secure your spot!
