Sales
Why a modern customer 360 is key to enabling GTM teams (and a traditional customer 360 isn’t)
We'll break down the pitfalls of a traditional customer 360 and explain how a modern one supports GTM teams by sharing examples.
Thought Leadership
Why an iPaaS should play a crucial role in your enterprise automation platform strategy
Massimo shares his thoughts on where the market for iPaaS is headed as well as some tips for selecting an iPaaS solution.
Sales
How the sales tech stack is evolving—and what you can do to get the most out of yours
Our GTM leader explains "Sales Tech Mayhem" in detail and outlines how a modern iPaaS can help you adjust to it successfully.
Thought Leadership
The pros and cons of the centralized enterprise automation operating model
Massimo explores the model's strengths and weaknesses, and he goes on to explain when it makes sense to adopt it.
Thought Leadership
Why your operating model is a critical element of your enterprise automation strategy
Massimo introduces 3 models your organization can choose from to carry out an enterprise automation strategy.
Thought Leadership
The pros and cons of the democratized enterprise automation operating model
Massimo explains the democratized enterprise automation operating model's pros and cons and clarifies when to adopt it.
Thought Leadership
The pros and cons of the federated enterprise automation operating model
Massimo breaks down everything you need to know about the federated enterprise automation operating model.
