Focus on impact, not just output
Every product manager knows the feeling of navigating an overflowing backlog.
Some requests come from sales trying to close a deal. Others from customer success fielding post-sale demands. And the rest from users asking for connectors you’ve already built, or new features that will break your product.
It’s a lot! And it can take a toll.
When there’s no shortage of requests, the challenge goes beyond just building integrations—it’s deciding which ones to build and when.
The Backlog Balancing Act
Every new request might feel urgent, but not every request will add equal value.
When every integration requires engineering involvement, you risk chasing one-off wins instead of advancing your core roadmap. The more you say “yes” without a clear strategy, the harder it becomes to focus on the features that differentiate your product and truly support users.
Aligning Value with Your Business Model
The key is to look beyond the sheer volume of request and start prioritizing by evaluating them through the lens of your business needs:
- Which integrations will drive adoption of your core product?
- Which requests will deepen retention by becoming mission-critical for customers?
- Which will open new revenue streams or expand your addressable market?
When you zero-in on integrations that align with your business goals, you move from reactive development to strategic, high-impact enablement.
Finding the Right Solution
Meeting customer needs doesn’t have to mean diverting engineering from the core roadmap. By equipping other teams—and even customers—to build the connections they need in a governed, secure environment, you can clear the backlog without sacrificing your vision.
An intuitive enterprise-grade platform like Workato Embedded can empower your business to:
- Build future-proof connection: Browse a growing library of 1200+ pre-built connectors the tools your users need today and tomorrow.
- Focus on core development: Accelerate timelines by clearing lower-priority items from the backlog without pulling your engineers off the core roadmap.
- Say “yes” more: Create in-depth, frictionless experiences for users without sacrificing performance, complexity, or scale.
The result is a product that grows alongside your vision, while responding to customer needs.
Adding Value Where it Matters Most
Your job isn’t just to ship features; it’s to ship impact.
By strategically managing integration demand and giving more people the ability to contribute, you can ensure that every integration you prioritize empowers your product, your team, and your customers.
With the Workato Embedded Platform, your team can focus on the integrations that matter most, while still delivering the connectivity your customers expect. That’s where product adds real value.
