Author: Pamela Seaton

Logitech’s CIO on Creating Compelling Customer Experiences for B2B and B2C

At Zendesk Showcase – San Francisco, Massimo Rapparini, CIO and Head of CX at Logitech, spoke about creating compelling customer...

How Enterprise Automation Fits Into Your Low-Code Strategy: Experts from OutSystems, Workato, and Persistent Discuss

Low-code is a visual approach to application development, enabling users of various experience to create applications for web and mobile...

What Burnout Looks Like in Business Systems – and How to Avoid It

Everyone has had days in their career, or the average workweek, where the pressure of an upcoming deadline or project...

How Box Uses Workflow Automation to Streamline Sales, Partner Onboarding & Incident Management

Box is a leading content management and collaboration platform that integrates with thousands of apps to make it easy for...

How to Enable Digital Transformation with Automation: A Guide

When it comes to digital transformation it’s no longer a question of if you should do it, but when. According...

How to Automate Lead Enrichment and Expedite the Lead Management Process

Lead enrichment is an important part of the lead management process, which also includes lead uploads, lead-to-account matching, lead routing...

The Top Three Challenges in B2B Tech (And How to Solve Them)

According to McKinsey, B2B digital leaders who invest in the appropriate technologies and practices drive five times more revenue growth...

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