Custom Connector Required*

Optimizely integrations and automations

Why you should automate with Optimizely

Expose product data

Expose product data
Combine product insights
Increase user retention
Test your products

Why these integrations and automations matter:

Don’t let product data silo inside your development team. Quickly share important product insights with your marketing and sales teams by integrating Optimizely with their applications.
Segment customers

To automatically deliver product insights to your marketing team, integrate Optimizely with MAPs like Marketo and Eloqua. Product usage data helps marketing segment customers for targeted campaigns, reactivation, and special offers.
Find sales opportunities

Integrate Optimizely with CRMs like Salesforce and Microsoft Dynamics to let your sales team look for new opportunities in product usage data. Optimizely data can help your sales team qualify customers for upsells and cross-sells.
Share reports

Integrate Optimizely with communication apps like Slack and Microsoft Teams to make product data and reports available to any employee inside their chats.

The wonders of Workato

Easily set up as many intelligent automations you need.

1000s of ready-to-use templates
Accelerate work with intelligent automation
Do it yourself, faster
Build bots. Put them to work

*Currently this app does not have a designated connector. Workato can connect with any 3rd party application with publicly available APIs.

About Optimizely Integrations

To build successful digital products, your business needs access to accurate user experience and product usage data. Optimizely is a digital experience platform that helps your business gather insights to accelerate product releases and drive user engagement and retention.