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Hannah Fillmore-Patrick

Hannah Fillmore-Patrick

23 articles

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Automation & Integration

Mapping the B2B Buyer’s Journey: How MOps teams get insight from automation

It takes time to map out the buyer’s journey—a resource marketers don’t always have in…

Dec 14, 2023

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3 min read
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Solutions, Thought Leadership

Workato-on-Workato: how MOps saved our marketing team thousands of hours within 6 months

Our ability to keep the MOPs function small—yet mighty—largely comes down to the team using…

Apr 5, 2023

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4 min read
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Solutions, Thought Leadership

How my team uses Standup Bot to collaborate and connect with one another

Stanford researchers found that frequent video conferencing can cause “Zoom fatigue”—exhaustion, anxiety, and burnout caused…

Aug 4, 2022

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4 min read
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Automation & Integration, Thought Leadership

Tackling automation app sprawl? Here are 3 dos and don’ts

These teams or even individuals could describe all the steps involved in their work, and…

Feb 17, 2022

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6 min read
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Automation & Integration

What is an API? A Simple Guide for Beginners

APIs are the primary method of software integration. They set the rules and protocols that…

Apr 26, 2021

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5 min read
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