Why you should automate with Salesforce
Why these integrations and automations matter:Sales and marketing go hand in hand. Marketing attracts the right audience, and sales take mature prospects through their buying journey and eventually to a sale. Given the relationship between the two teams, you can improve their conversion rates by connecting them seamlessly through integrations.
Sync lead data
Follow up with inbound leads in minutesRoute enriched leads in real-time to the sales reps on Slack or Microsoft Teams to optimize the response time. Use custom logic for attributes like territory, company size, revenue or any other custom field to accommodate complex routing rules. You can even add a button in Slack to disqualify or short-list the leads!
H2O.ai reduces lead response time by using Marketo integrationsH2O.ai uses integrations to quickly channel leads from Intercom, Dropbox, Eventbrite, and Salesforce into Marketo. The workflow then sends the Marketo entry to an employee, who authenticates it. Once someone verifies the lead, Marketo pushes it to the sales team on Slack. Learn more about how H2O.ai reduces lead response time by using Marketo integrations.