Why you should automate with Braze
Bring marketing and sales together
Why these integrations and automations matter:Empower your marketing, sales, and RevOps teams by syncing customer data across your business. Support a unified approach by coordinating key customer interactions.
Sync customer recordsIntegrate Braze with CRMs like Salesforce and Zendesk Sell so that sales and marketing can collaborate on lead and customer data. By connecting these applications, you can ensure that customer details are visible to all your teams.
Load customer dataRun better campaigns in Braze by segmenting customers based on attributes like purchase history. For example, you could automatically trigger an onboarding campaign in Braze for every closed-won deal in Salesforce.
Route leadsSend leads from marketing to sales by integrating Braze with your CRM or with a communication platform like Slack or Microsoft Teams. You can route leads from Braze to these programs based on customer behavior, territory, or any other attribute.