I am excited to share more about two major updates to the Workato ONE platform’s agentic capabilities, announced this week at the 2025 World of Workato conference.
Workato Genies for every part of the enterprise
At World of Workato 2025, we announced nearly 20 Workato Genies that are purpose built, production ready, and optimized for major functions across the enterprise.
These Workato Genies go beyond traditional AI agents – they can be customized with unique KPIs, and are equipped with the skills, actions, and enterprise context needed to handle complex, multi-step processes across the enterprise. Because Workato Genies are prebuilt on the Workato ONE platform, they can be deployed quickly and securely – in days, not months – and seamlessly connect with 10,000+ applications, knowledge bases, and enterprise data sources. Workato Genies are deployed through Workato GO, delivering the power of these agents directly to employees across the organization.
Workato Genies are packaged by enterprise functional areas, such as sales, marketing, IT, or HR & Recruiting. For example, Sales Genies includes Genies that accelerate deal cycles and boost rep productivity to drive deals. IT Genies includes Genies that resolve IT requests and manage incidents to reduce costs and accelerate issue resolution. Marketing Genies include Genies that optimize campaigns and generate leads.
Read below to learn more about the seven new and updated Workato Genies products:
Sales Genies
Sales Genies are a suite of autonomous AI agents that accelerate deal cycles, boost rep productivity, and drive larger, faster, and more predictable deals. Sales Genies include:
- CPQ Genie: CPQ Genie turbocharges the configure-price-quote process by leveraging data to recommend the best product configurations and pricing, instantly delivering error-free quotes – slashing manual effort from hours to minutes, and driving faster deals.
- Rep Genie: Rep Genie boosts sales productivity and accelerates deals by autonomously managing admin tasks like call follow-up and CRM updates, and helping reps prep for calls with deep account research – so they can focus on what matters most: closing deals.
- RevOps Genie: RevOps Genie autonomously analyzes deal interactions and pipeline trends, learning from past wins and losses to transform revenue operations from reactive to proactive – delivering predictable reporting, faster rep ramp time, and more deals.
IT Genies
IT Genies are a suite of autonomous AI agents that resolve IT requests, optimize software licenses, and manage incidents – reducing costs and accelerating issue resolution. IT Genies include:
- IT Support Genie: IT Support Genie autonomously resolves user requests and questions – streamlining approvals and escalating issues when necessary – reducing wait times, improving data accuracy, and freeing IT teams to focus on complex issues.
- License Genie: License Genie continuously scans app data to identify software license savings opportunities, then coordinates with users to ensure the right license levels, reducing IT spend and helping find cost-effective alternatives.
- Incident Management Genie: Incident Management Genie proactively detects problems and automatically initiates the incident process, reducing time to resolution and escalating tickets via collaboration tools for assignment and triage.
Support Genies
Support Genies are autonomous customer support agents that deliver AI-powered search, live chat and email response – accelerating resolution time and boosting customer satisfaction. Support Genies include:
- Support Genie: Support Genie autonomously resolves customer questions and issues with AI search and natural language AI chat, with the ability to take action by integrating with over 1,200 pre-built apps and data connectors.
Marketing Genies (Private Preview)
Marketing Genies are a suite of autonomous AI agents that rapidly launch and scale personalized, self-optimizing marketing campaigns – driving new leads and accelerating pipeline growth. Marketing Genies include:
- Campaign Genie: Campaign Genie autonomously analyzes, tests, optimizes, and delivers outbound email campaigns, shrinking campaign launch cycles from days to hours and ensuring your outbound efforts are highly personalized at scale.
- Lead Genie: Lead Genie autonomously qualifies, enriches, and routes inbound leads from your website to ensure sales teams instantly receive the right leads in real time, accelerating time to first call and improving conversion rates.
HR & Recruiting Genies (Private Preview)
HR & Recruiting Genies are a suite of autonomous AI agents that optimize recruiting and onboarding, saving HR teams hours of time, boosting hiring, and improving employee productivity. HR & Recruiting Genies include:
- JobReq Genie: Job Req Genie creates tailored job descriptions and prepares interview teams with custom interview questions for each role, saving hiring managers hours while adhering to best practices, improving acceptance rates, time to hire, and quality of hire.
- Recruiting Genie: Recruiting Genie automatically orchestrates interview scheduling and equips interviewers with candidate details as well as tailored interview questions, saving interview teams hours of time while ensuring an exceptional interview process and candidate experience.
- NewHire Genie: NewHire Genie creates tailored onboarding plans and serves as the first point of contact for new hire questions about training, benefits, and tools – enhancing employee experience and saving time for HR and IT support teams.
Customer Experience Genies (Private Preview)
Customer Experience Genies are a suite of autonomous AI agents that deliver an always-on and personalized customer experience, elevating customer success and driving renewals. Customer Experience Genies include:
- CX Genie: CX Genie autonomously orchestrates customer insights from feedback to action, turning surveys and escalations into actionable intelligence for new features and account follow-up – delivering an always-on, connected, and scalable customer experience.
- CSM Genie: CSM Genie analyzes customer data at scale to help Customer Success Managers prioritize support, onboarding, and renewal discussions with tailored next steps based on internal best practices to drive better customer experience and drive renewals.
Security Genies (Private Preview)
Security Genies are a suite of autonomous AI agents that monitor alerts 24/7, analyze threats, and accelerate response – improving SecOps speed and efficiency. Security Genies include:
- SecOps Genie: SecOps Genie autonomously monitors security alerts 24/7, analyzes threats, and executes playbook-driven responses – reducing manual investigation, boosting alert accuracy, and reducing response time, enabling a more agile and effective SecOps team.
Introducing Workato GO Action Board
Workato also unveiled Action Board, a new command center for Workato Genies.
Coming soon to Workato GO, Action Board gives employees a unified place to track Genie performance, drill into genie activities and metrics, and view and act on open-action items related to those Genies.
Action Board is more than just a static dashboard. It is an interactive workspace tailored to each role, making Genies truly actionable across the business. For example, a CEO’s Action Board may include company level KPIs for Genies, while a Customer Support Agent’s Action Board will likely focus on specific Genies and processes that are critical to their day-to-day work.
Other announcements from the 2025 World of Workato Conference
Learn more about additional announcements from the 2025 World of Workato Conference by reading the Workato ONE Announcement blog post here.
