Fight for, not against, your users
Great product managers fight for their users.
Every day, product managers balance competing priorities: maintaining the core roadmap, managing a growing backlog, and delivering solutions that actually help customers succeed. It’s no easy feat.
But, amidst the constant reprioritization, endless customer requests, and limited resources, it’s easy to lose sight of the most important question: Who are you fighting for?
The answer? Your users.
When “Not Yet” Becomes a Roadblock
For your users, integrations aren’t just nice to have; they’re often the deciding factor in whether your product becomes part of their core or remains on the sidelines.
Your customers expect your product to connect seamlessly with the tools they already rely on. Yet too often, product teams push these requests to the backlog. Not because they want to, but because building and maintaining connectors is resource-intensive, slow, and competes with critical roadmap items.
And, for every “not yet,” you slow adoption and risk pushing your customers toward a competitor who can just say “yes.”
See the impact embedded integrations can make for your business.
From Resistance to Empowerment: Why Integrations Matter
This doesn’t mean abandoning your roadmap—it means finding a way to meet their needs without derailing your strategy. A way to deliver a seamless integration experience while removing friction, accelerating time-to-value, and ultimately, making your product indispensable.
The Workato Embedded Platform makes this possible, empowering your team to:
- Leverage pre-built connection: Access a growing library hosting thousands of connectors to the most requested applications, databases, ERPs, and more.
- Build with embedded flexibility: Create in-depth custom integrations without sacrificing scale, power, or complexity.
- Reduce your integration backlog: Democratize the integration process, limit engineering dependency, and accelerate time-to-market while focusing on your core roadmap.
So you don’t have to choose between keeping promises to customers and protecting your product vision.
Still have questions? Schedule a free demo.
Building Trust Through Delivery
When you fight for your users, you’re not just responding to requests—you’re building trust. It shows that their needs are your utmost priority and that your product is ready to grow with them.
Beyond just shipping features, moving with your customer’s needs at the forefront is the key to strengthening relationships, improving retention, and making your product an irreplaceable part of their workflow.
With the Workato Embedded Platform, you can turn “we’ll see” into “let’s do it.” All without sacrificing your core vision. That’s how you create a product that customers rely on and recommend.
Start fighting for your users today.
