For many product teams, integrations live in a bottleneck.
Engineering owns the process, requests pile up, and customers wait weeks or months for the connectivity they need. This delays sales cycles, strains resources, and stalls adoption.
It doesn’t have to be this way.
Open the Door the More Contributors
Democratizing your platform means enabling more people, regardless of coding background, to participate in development. With guardrails in place, non-technical team members can deliver integrations that directly impact customer success.
And the impact can be significant. When you open your platform so more people can contribute—solutions consultants, customer success managers, partners, even customers themselves—you remove the friction that slows everything down.
In short, you can fulfill requests in days instead of quarters, without diverting focus from developing your core product.
When more people have access to build, alignment happens naturally. Sales doesn’t have to overpromise, customer success doesn’t have to chase engineering, and product can stay focused on long-term priorities while still meeting customer needs in the moment.
Growth Through Democratization
True alignment across teams happens when everyone has the tool to execute.
Democratizing your platform is the key to efficient growth. The more your ecosystem can contribute to your product, the more indispensable it becomes to users. It stops being just another tool in your customer’s stack and becomes the backbone of how they work.
A Win for the Entire Ecosystem
With the Workato Embedded Platform, democratization isn’t just an idea, it’s a reality:
- Accelerate time-to-value and focus on core roadmap: Build, deploy, and maintain integrations 7x faster with pre-built connection to the tools already in your users’ ecosystems.
- Empower go-to-market teams without bottlenecks: Reduce developer dependency by engaging GTM teams to build the connections their prospects need.
- Build flexible, custom integrations: Extend your product to fit the unique needs of your users without settling on scale, performance, or complexity.
By opening your platform to more contributors, you expand your product’s reach, strengthen customer relationships, and accelerate growth—without compromising your vision.
Empower your business, team, and users to build, together.
