Amplitude powers digital growth for over 4,000 companies by turning user behavior into actionable insights. The public company was named a 2025 Forrester Wave Leader for its innovative analytics platform. Within the organization, speed and innovation are core tenets. Like many fast-growing companies, behind the scenes, teams faced issues due to manual inquiries directed at Finance, HR, Procurement, etc. This was aggravated by fragmented data and automations that could only handle basic tasks. To scale up to the next level, they needed to go beyond traditional automation. That’s when Amplitude decided to embrace enterprise orchestration and agentic AI with Workato.
The Journey: From Automation to Agents
When Vikram Singhvi joined Amplitude in 2024 as the VP of Corporate Engineering & Information Technology, the company’s priority was revenue acceleration. To achieve that, it needed more than incremental improvements.
Automation wasn’t just about tasks anymore. It was about building agents that work like teammates—agents that understand intent, act with context, and scale across the business. Amplitude’s IT team stepped into the role of an Agentic Center of Excellence, working hand-in-hand with business leaders to realize this goal. The journey started with discovery sessions that exposed the biggest pain points. Their Finance, HR, and IT teams were drowning in repetitive questions from various employees, and they struggled to stitch together insights from disparate systems. Some examples of such requests included the Finance team answering the same vendor payment status question repeatedly, IT team responding to password resets, the HR team resolving W-9 status inquiries, etc. This resulted in long wait times for answers. The turning point came during a quarterly business review, when Workato showcased its AI agents–known as Genies–via live demos. They then identified key use cases across IT and Sales, quickly built proof-of-concepts (POCs) and showcased them to leadership in February. By March, the organization made a pivotal decision to adopt the Workato One platform.
Agent Architecture Blueprint
The company started by onboarding an IT agent and launched a pilot program within Corporate Engineering (CE). The pilot’s success led them to expand the initiative to S&O and, eventually, the entire organization. This phased approach was crucial to ensuring a smooth rollout and adoption. From there, scaling was easy. Within months, Amplitude had rolled out five Genies: Marketing, IT, Sales Ops, Finance, and Integrations. These AI agents address over 60 use cases across GTM, Finance, Procurement, and IT. What made this achievement particularly notable was the speed of delivery and the fact that they accomplished it without hiring any new staff, instead upskilling their existing team members.
Business Impact: 4,500+ Hours Saved, 60+ Queries Automated
The impact went beyond efficiency. While automating routine IT and business workflows freed up thousands of hours, the real value came from transforming the way teams operated and engaged with one another. Their Genies run 24/7, saving more than 4,500 hours and answering over 60 complex queries per week without human intervention.
For GTM teams, Workato Genies became growth enablers—surfacing customer insights in real time, accelerating renewals, and helping sellers pursue upsell and cross-sell opportunities without digging through multiple systems. In Finance and Procurement, automation removed friction from processes like vendor onboarding and compliance. This allowed teams to focus on strategic priorities instead of repetitive tasks.
Teams also reported fewer delays, faster insights, and a noticeable increase in employee satisfaction. Agents reduced “query fatigue” and gave people the freedom to focus on innovation, not repetitive requests. Amplitude’s Center of Excellence played a critical role in making automation a strategic priority, not a side project. The team tied every initiative to company OKRs, shared both quantitative results—like hours saved—and qualitative benefits, like improved customer experience, in regular leadership updates. By celebrating wins, they created grassroots excitement and executive sponsorship that reinforced each other.
“Once stakeholders saw value, they became our strongest supporters,” Vikram noted. “That combination of energy from the ground up and buy-in from the top unlocked resources, cleared blockers, and accelerated adoption.”
What’s Next: Scaling Agentic AI Across Teams
Amplitude’s initial success with agentic AI sparked new initiatives. Encouraged by the results, the company is already preparing to roll out specialized agents for HR, Legal, and Product divisions. They are also enhancing existing agents to support full CRUD (Create, Read, Update, Delete) operations, which would make them even more action-oriented.
A centralized Agent Analytics Dashboard is in the works to give visibility into performance and insights. Furthermore, migration to Workato’s Agentic Platform will enable agents to collaborate seamlessly across functions and tackle even more complex challenges.
With Workato, Amplitude has proven that AI agents are more than intelligent automations—they’re digital teammates. By freeing teams from routine tasks, delivering faster responses, and scaling securely across the enterprise, Amplitude is shaping a future-ready organization built on agility, trust, and measurable impact.