Forrester Research names Workato a Leader in Integration Platform-as-a-Service (iPaaS).
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Over 8,000 companies are increasing their repeat buyers with Workato
Being able to segment your customers by their preferences is key for good marketing, but this requires your customer data to make its way into your marketing tools. Connecting your marketing apps and automating tasks will make it easier to create campaigns, target the correct people, and save time on tedious tasks. Say hello to higher user acquisition, more repeat sales, and happier customers.
“Without IT support, I needed a platform that allowed me to do marketing automation. Workato was like a gift from God. We’ve gained so much in revenue and repeat customers because of Workato and the ability to better target our marketing efforts. Since the integration we’ve seen a 65% increase in repeat customers and saved thousands of dollars because we didn’t have to hire an IT team.”
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Smarter marketing through automation
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FROM THE COMMUNITY
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Explore innovative marketing integration
Online behavior
If you market a cloud service, usage data from your free online trials are a treasure chest of data you can use to qualify leads. Workato is the right tool to automate feeding back usage insights into your Marketing Automation system. Workato can orchestrate the entire process including pre-processing data (e.g. in Redshift). Online behavior of paying customers also provides insights to prevent churn and detect upsell opportunities.
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Customer Response
Individually targeted customer surveys can be highly effective as part of drip campaigns. Workato lets you automate the triggering of surveys and targeted follow-up based on responses.
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Inside Workato's Kitchen
Taking ‘Manual’ out of our marketing
See the Workato integrations that make our company run everyday
Inside Workato’s Kitchen is a serialized account of how we use our own product to significantly increase productivity and enhance the many cloud apps we use. It explores each branch of the company from Sales and Marketing, to Customer Support and Accounting.
Getting information exactly where our marketing team needs it
We use many cloud apps in our marketing efforts from Unbounce and Eventbrite to Constant Contact and Mixpanel. The marketing team gets all of the leads, emails, and customer information into the right place automatically using Workato recipes. That way, when it’s time to make a campaign, everything is ready to go.
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Automate your marketing efforts with no code.
Not sure where to start or need help? Workato experts are ready to help you work through your use case and create the right solution to meet your specific business needs.
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