Why you should automate with Marketo

reduce lead responses

reduce lead responses
enrich lead databases
score all leads
align sales & marketing

Shorten your response time by integrating Marketo with other systems supporting your sales team.

When you respond to a lead within 5 minutes, you are 20 times more likely to make a sale. Response time is crucial when it comes to turning inbound leads into customers.
Share critical Marketo lead and activity data to the sales team

A custom integration automatically adds new Marketo entries to your sales CRM, so your reps can contact leads immediately, such as lead score, company, job title, activity log There’s no longer any need for marketing to hand off the contact.
Automatically route leads alerts for new leads in Slack

Use custom logic using attributes like territory, company size, revenue or any other custom field to accommodate complex routing rules. New Marketo entries can also trigger a Slack message that pushes your sales team to make the call as soon as possible. Many employees are most available on Slack, which makes it the perfect platform to enable quick responses.
H2O.ai reduces lead response time by using Marketo integrations

H2O.ai uses integrations to quickly channel leads from Intercom, Dropbox, Eventbrite, and Salesforce into Marketo. The workflow then sends the Marketo entry to an employee, who authenticates it. Once someone verifies the lead, Marketo pushes it to the sales team on Slack. Learn more about how H2O.ai reduces lead response time by using Marketo integrations.

Do everything in one place

Customize your Marketo integration with the following triggers and actions.

Triggers

When this happens…

Marketo

New lead activity batch Batch
New lead activity batch in Marketo
New lead
New lead in Marketo
New Marketo Self Service Flow Step Real-time
New Marketo Self Service Flow Step in Marketo
New/updated lead Batch
New/updated lead in Marketo
New/updated lead
New/updated lead in Marketo

Any other trigger you can think up

Actions

Do this…

Marketo

Custom action
Custom action in Marketo (Custom)
Activate smart campaign
Activate smart campaign in Marketo
Add custom activity
Add custom activity in Marketo
Add leads to lead list
Add leads to lead list in Marketo
Bulk import custom object from file Bulk
Bulk import objects to Marketo from file
Bulk export custom objects to file Bulk
Export objects in bulk in Marketo
Bulk export program members to file Bulk
Export program members in bulk in Marketo
Bulk import program members from file Bulk
Bulk import program members to Marketo from file
Bulk import leads from file Bulk
Bulk import leads to Marketo from file
Change lead program status
Change lead program status in Marketo
Clone program
Clone program in Marketo
Create custom objects
Create custom objects in Marketo
Create lead
Create lead in Marketo
Create opportunity
Create opportunity in Marketo
Create opportunity role
Create opportunity role in Marketo
Create program
Create program in Marketo
Get lead activities
Get lead activities in Marketo
Search campaigns
Search campaigns in Marketo
Get channel by name
Get channel by name in Marketo
Get object schema
Get object schema for Marketo
Get program by name
Get program by name in Marketo
Get tokens by folder ID
Get tokens by folder ID in Marketo
Return data to Marketo Self Service Flow Step
Return data to Marketo Self Service Flow Step in Marketo
Bulk export activities to file Bulk
Export activities in bulk in Marketo
Search custom objects
Search custom objects in Marketo
Bulk export leads to file Bulk
Export leads in bulk in Marketo
Search leads
Search leads in Marketo
Search opportunities
Search opportunities in Marketo
Search opportunity roles
Search opportunity roles in Marketo
Search programs
Search programs in Marketo
Submit form
Submit form in Marketo
Trigger campaign
Trigger campaign in Marketo
Update custom object
Update custom object in Marketo
Update lead
Update lead in Marketo
Update opportunity
Update opportunity in Marketo
Upsert custom objects Batch
Upsert custom objects in Marketo
Create/update/upsert leads Batch
Create/update/upsert leads in Marketo
Upsert object
Upsert object in Marketo
Upsert tokens
Upsert tokens in Marketo

Any other action you can think up

Let us tailor your Marketo integrations

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About Marketo Integrations

Marketo is a platform that lets you create and store marketing content, acquire new leads, track existing leads, and ultimately get your targeted content in front of the right people.

Today, leads might interact with your business dozens of times – on your website, on social media, webinars and events, paid advertising or in their inbox – before they are ready to talk to sales. Marketo helps you track and engage each lead over time throughout the entire buying journey of the prospect. The app assigns every lead a score that helps you predict whether or not that person is ready to make a purchase. These scores change constantly based on your interactions with the lead.

How you can integrate Marketo

Build reusable marketing materials in Marketo Design Studio.
Track and manage your leads in Marketo Lead Database.
Send targeted content to leads using Marketo Marketing Activities.