Marketo integrations and automations
Why you should automate with Marketo
reduce lead responses
Shorten your response time by integrating Marketo with other systems supporting your sales team.When you respond to a lead within 5 minutes, you are 20 times more likely to make a sale. Response time is crucial when it comes to turning inbound leads into customers.
Share critical Marketo lead and activity data to the sales teamA custom integration automatically adds new Marketo entries to your sales CRM, so your reps can contact leads immediately, such as lead score, company, job title, activity log There’s no longer any need for marketing to hand off the contact.
Automatically route leads alerts for new leads in SlackUse custom logic using attributes like territory, company size, revenue or any other custom field to accommodate complex routing rules. New Marketo entries can also trigger a Slack message that pushes your sales team to make the call as soon as possible. Many employees are most available on Slack, which makes it the perfect platform to enable quick responses.
H2O.ai reduces lead response time by using Marketo integrationsH2O.ai uses integrations to quickly channel leads from Intercom, Dropbox, Eventbrite, and Salesforce into Marketo. The workflow then sends the Marketo entry to an employee, who authenticates it. Once someone verifies the lead, Marketo pushes it to the sales team on Slack. Learn more about how H2O.ai reduces lead response time by using Marketo integrations.
Do everything in one place
Customize your Marketo integration with the following triggers and actions.
When this happens…
- New lead activity batch BatchNew lead activity batch in Marketo
- New leadNew lead in Marketo
- New Marketo Self Service Flow Step Real-timeNew Marketo Self Service Flow Step in Marketo
- New/updated lead BatchNew/updated lead in Marketo
- New/updated leadNew/updated lead in Marketo
Any other trigger you can think up
- Custom actionCustom action in Marketo (Custom)
- Activate smart campaignActivate smart campaign in Marketo
- Add custom activityAdd custom activity in Marketo
- Add leads to lead listAdd leads to lead list in Marketo
- Bulk import custom object from file BulkBulk import objects to Marketo from file
- Bulk export custom objects to file BulkExport objects in bulk in Marketo
- Bulk export program members to file BulkExport program members in bulk in Marketo
- Bulk import program members from file BulkBulk import program members to Marketo from file
- Bulk import leads from file BulkBulk import leads to Marketo from file
- Change lead program statusChange lead program status in Marketo
- Clone programClone program in Marketo
- Create custom objectsCreate custom objects in Marketo
- Create leadCreate lead in Marketo
- Create opportunityCreate opportunity in Marketo
- Create opportunity roleCreate opportunity role in Marketo
- Create programCreate program in Marketo
- Get lead activitiesGet lead activities in Marketo
- Search campaignsSearch campaigns in Marketo
- Get channel by nameGet channel by name in Marketo
- Get object schemaGet object schema for Marketo
- Get program by nameGet program by name in Marketo
- Get tokens by folder IDGet tokens by folder ID in Marketo
- Return data to Marketo Self Service Flow StepReturn data to Marketo Self Service Flow Step in Marketo
- Bulk export activities to file BulkExport activities in bulk in Marketo
- Search custom objectsSearch custom objects in Marketo
- Bulk export leads to file BulkExport leads in bulk in Marketo
- Search leadsSearch leads in Marketo
- Search opportunitiesSearch opportunities in Marketo
- Search opportunity rolesSearch opportunity roles in Marketo
- Search programsSearch programs in Marketo
- Submit formSubmit form in Marketo
- Trigger campaignTrigger campaign in Marketo
- Update custom objectUpdate custom object in Marketo
- Update leadUpdate lead in Marketo
- Update opportunityUpdate opportunity in Marketo
- Upsert custom objects BatchUpsert custom objects in Marketo
- Create/update/upsert leads BatchCreate/update/upsert leads in Marketo
- Upsert objectUpsert object in Marketo
- Upsert tokensUpsert tokens in Marketo
Any other action you can think up
Let us tailor your Marketo integrations
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Related Solutions & Content
About Marketo Integrations
Marketo is a platform that lets you create and store marketing content, acquire new leads, track existing leads, and ultimately get your targeted content in front of the right people.
Today, leads might interact with your business dozens of times – on your website, on social media, webinars and events, paid advertising or in their inbox – before they are ready to talk to sales. Marketo helps you track and engage each lead over time throughout the entire buying journey of the prospect. The app assigns every lead a score that helps you predict whether or not that person is ready to make a purchase. These scores change constantly based on your interactions with the lead.
How you can integrate Marketo
- Build reusable marketing materials in Marketo Design Studio.
- Track and manage your leads in Marketo Lead Database.
- Send targeted content to leads using Marketo Marketing Activities.