Why you should automate with Marketo
reduce lead responses
Shorten your response time by integrating Marketo with other systems supporting your sales team.
When you respond to a lead within 5 minutes, you are 20 times more likely to make a sale. Response time is crucial when it comes to turning inbound leads into customers.Share critical Marketo lead and activity data to the sales team
A custom integration automatically adds new Marketo entries to your sales CRM, so your reps can contact leads immediately, such as lead score, company, job title, activity log There’s no longer any need for marketing to hand off the contact.Automatically route leads alerts for new leads in Slack
Use custom logic using attributes like territory, company size, revenue or any other custom field to accommodate complex routing rules. New Marketo entries can also trigger a Slack message that pushes your sales team to make the call as soon as possible. Many employees are most available on Slack, which makes it the perfect platform to enable quick responses.H2O.ai reduces lead response time by using Marketo integrations
H2O.ai uses integrations to quickly channel leads from Intercom, Dropbox, Eventbrite, and Salesforce into Marketo. The workflow then sends the Marketo entry to an employee, who authenticates it. Once someone verifies the lead, Marketo pushes it to the sales team on Slack. Learn more about how H2O.ai reduces lead response time by using Marketo integrations.
