Eloqua is a marketing automation platform that helps marketing teams build a unified brand experience across multiple marketing channels.
At its core, Eloqua holds and aggregates your customer data which then allows you to utilize this data to build personal engagements across all customer touchpoints.
Eloqua helps you do this through advanced segmentation and targeting, adaptive campaign orchestration, and lead/asset management.
Use Cases
- Customer 360/campaign orchestration
- Sales & marketing alignment
- Segmentation & targeting
- Lead management
Recipes
- New lead in G2 creates contact + engagement in Eloqua
- New webinar registration in Zoom creates contact + event registration in Eloqua
- Sync contacts and leads in Eloqua and Salesforce
- Opportunity in Salesforce attributes contact in Eloqua
Links