How Epicor Achieved 3x Growth and Market Leadership with Workato Embedded

How Epicor Achieved 3x Growth and Market Leadership with Workato Embedded

Department

Product

Region

Global

Industry

ERP

Key Connectors

About

Epicor is a global enterprise resource planning (ERP) solution serving over 23,000 businesses across 150+ countries. From small family operations to defense industry suppliers, Epicor’s cloud-first solutions help manufacturers, distributors, and retailers across verticals—manufacturing, distribution, automotive, lumber, and retail—manage their critical business operations.

80%

faster dev timelines—from 5 months to 2 weeks

3x

annual growth for Automation Studio since launch

Challenge

"The one who owns the integration owns the customer"

After more than 50 years in business, Epicor knew how to listen to its customers. And increasingly, they were asking for the same thing: to connect their ERP with the growing ecosystem of daily business applications they relied on.

These requests reflected a fundamental shift across industries. The days of isolated systems were over. Businesses now demanded strategic solutions that tied their work together seamlessly, and Epicor's customers were no different. They needed their ERP to be the central hub connecting everything else—and if it couldn't adapt, they'd find one that could.

Epicor's existing approach wasn't built for this reality. When customers requested integrations, engineers spent months writing custom code for each connection, typically costing over $100,000 and taking four to five months to complete. With thousands of customers wanting to connect to thousands of applications, building everything in-house would require an army of developers while larger competitors gained ground with flexible connectivity options right out of the box.

So, Epicor looked for a different approach. They needed a partner who could deliver enterprise-grade integration capabilities without enterprise-level complexity—something powerful enough for sophisticated workflows yet simple enough for non-technical users. Most importantly, it had to feel like a native part of the Epicor experience, not a bolt-on afterthought.

Solution

Embedding integration as a native capability

Epicor's solution: Automation Studio

By embedding Workato directly into their ERP, users gain the power to build integrations within an environment they already know—while freeing Epicor's team from endless custom requests.

Low/no-code integrations, built right in

Automation Studio gives the power of integration directly to the end-user. With drag-and-drop simplicity and 1,000+ pre-built connectors, teams can sync CRM data, automate manufacturing workflows, or connect e-commerce platforms. All without writing a single line of code.

diagram

The embedded approach means users never leave Epicor to build new integrations. They simply select a menu option within the ERP and start connecting in minutes.


Even better, it scales. As businesses grow and add new applications, they can instantly connect them to their core ERP without waiting for IT resources or vendor timelines.


Beyond convenience, this creates a competitive advantage for everyone involved. Companies can respond to market opportunities faster, onboard new tools without integration bottlenecks, and empower departments to optimize their own workflows.

Immediate results that speak for themselves

Within the first week of launching Automation Studio, customers were signing deals. Three years later, it's now become Epicor's fastest-growing SaaS application.

Behind the scenes, Epicor and Workato work as one seamless operation. Epicor manages customer relationships while Workato powers the technology, creating an experience that feels entirely native to the ERP—not like a third-party add-on.

How Automation Studio works

  • Whitepapers

    Fully Embedded Deployment

    Workato's integration platform embedded directly into Epicor's product interface.

  • Loop

    Pre-built connectivity

    1,000+ connectors accelerate customers' ability to create customized solutions.

  • conditional

    Drag-and-drop building

    Users can build solutions for any use case with an intuitive interface.

  • Product embed

    Cross-system automation

    Customers can sync CRM, e-commerce, work management, and email systems.

Results

Transforming customer capabilities while accelerating business growth

The embedded approach solved Epicor's integration challenge while unlocking unprecedented growth. Automation Studio has delivered 3x annual growth since launch, with 80% faster development timelines—shortened from five months to two weeks. Plus, revenue jumped from five digits in 2022 to seven digits in 2025.

The strategic impact extends far beyond internal metrics. Automation Studio became Epicor's fastest-growing SaaS application and helped propel the company to leader status in Gartner® Magic Quadrant™ in 2023. The platform earned recognition as Cloud ERP Vendor of the Year and won multiple industry awards for technology innovation.

Most importantly, Epicor now owns the integration conversation with customers. They can say "yes" to connectivity requests that once meant months of custom development, turning potential customer frustrations into competitive advantages.

See the impact

3x

Annual growth for Automation Studio since launch

80%

Faster development timelines, shortened from 5 months to 2 weeks

7-digit

Revenue growth over three years, from a five-digit starting point