The New Automation Mindset

A groundbreaking manifesto packed with real-world stories of business agility, efficiency, and growth - even during times of market upheaval.
  • A New Mindset for A New Era

    A New Mindset for A New Era

    Trailblazing companies have a unique mindset that enables them to dominate categories, dictate markets, and drive growth. In years past, only companies with the most resources could afford to bring this mindset to life. Thanks to generative AI, low-code automation, and more, this mindset has become accessible to every company. This book captures the mindset and blueprint for CEOs, CIOs, and other business and technology leaders.

Expert readers call The New Automation Mindset a gamechanger

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    Ted Shelton, Partner, Bain & Company

    “A must read for those who would be on the forefront of transformation.” 

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    Mark Settle, Author & 7x CIO

    “This book - written by a longtime practitioner in the field - provides a roadmap for incorporating automation into the DNA of every company's business operations.”

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    Dan Rogers, CEO, LaunchDarkly

    “The New Automation Mindset is required reading if we are going to position our companies to win in the new era.”

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    Mohit Rao, Head of IT innovation, Atlassian

    “The practical examples and case studies make this book a useful reference that can be applied in real-world scenarios for years to come.”

Meet the Authors

  • Vijay Tella

    Vijay Tella

    Vijay Tella is founder and CEO of the automation platform Workato. Workato was recently named to the Forbes Cloud 100, the Deloitte Fast 500, and the CNBC Disruptor 50. The company is the culmination of his pioneering work in both the enterprise automation and consumer-facing software spaces. This includes being the founding VP of Engineering at TIBCO, and the Chief Strategy Officer at Oracle Fusion Middleware.

  • Massimo Pezzini

    Massimo Pezzini

    Massimo spent 25 years at leading research analyst firm Gartner as Vice President Distinguished Analyst. At Gartner, Massimo played a leading role in some of the most ground-breaking research in automation and integration technology and has a profound understanding of the dynamics at play in these markets. He has advised hundreds of organisations worldwide, including Global 2000s, on how to strategically leverage integration and automation technology to support their digital transformation plans effectively and efficiently.

  • Scott Brinker

    Scott Brinker

    Scott Brinker has been analyzing marketing technology for more than 15 years as the editor of, which publishes the widely-cited MarTec Landscape. He is also VP of platform ecosystem at HubSpot, author of the best-selling book Hacking Marketing, and an advisor to Workato.

Glowing reviews from industry leaders:

  • Navan
  • Norwest Venture Partners
  • Checkr

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