How Sitecore Closes Deals in Real Time with Workato Embedded

Department

Product

Region

Global

Industry

Digital Asset Management

Key Connectors

About

Sitecore was founded 20+ years ago in Denmark and has become a leader in the digital experience platform (DXP) space. With a comprehensive suite of tools, the company empowers businesses to manage, personalize, and deliver content across channels at scale. With 1,700 employees worldwide, Sitecore's mission is to help organizations create outstanding interactions that positively impact customers and the world.

100%

of Sitecore product connectors built in four months

global deployment regions supporting enterprise compliance

Challenge

Scaling integration across a multi-product ecosystem

Sitecore's product portfolio was growing fast. After a series of acquisitions, the company evolved from a single flagship offering into a suite of solutions spanning content, customer data, and digital asset management.

This expansion ushered in a new challenge: helping customers connect these products together—and integrate them with the rest of their tech stack.

The timing aligned with a major shift in enterprise technology. Businesses were moving away from all-in-one platforms in favor of building their tech stacks with the best tools for each function. Ivan Lieckens, Senior Product Manager at Sitecore, recognized what this meant for his customers. “When you have multiple products, integration becomes a key component to that story,” he explains.

Integration quickly became non-negotiable. Customers needed Sitecore's products to communicate seamlessly with their CRM systems, advertising platforms, and dozens of other applications. Without it, their carefully assembled tech stacks wouldn't deliver on their promise.
Sitecore's team initially explored building integration capabilities in-house but ultimately chose a different path: partnering with an established integration platform.

This led them to Workato's Embedded Platform and what would become Sitecore Connect.

"With Sitecore Connect, we want to enable people to use as much of the power of the Workato platform as possible. We don't block much from our customers."

Ivan Lieckens

Senior Product Manager

Solution

Creating Sitecore Connect: Low-code integration for every customer

Sitecore embedded Workato directly to create Sitecore Connect—a low-code, no-code platform that puts integration power in users' hands. Both companies moved quickly, building custom connectors for every product in Sitecore's portfolio in just four months. This ensured the new offering would integrate seamlessly from day one, delivering immediate value to customers.

With Sitecore Connect's intuitive drag-and-drop interface, customers can build their own integrations without waiting on developer timelines. This democratized approach frees engineering resources to focus on core product development while empowering business users to solve integration challenges in real time.

Benefit 1: Immediate impact across teams

Customers put Sitecore Connect to work immediately. Marketing teams connect their customer data to CRM systems and advertising platforms for faster campaign launches and improved targeting. Creative teams share assets with agencies while ensuring everyone works from the same approved files. And when regulations require customer data to stay in specific regions, compliance teams control exactly where that information is stored and processed.

Benefit 2: Closing deals in the moment

According to Ivan, the platform's impact is most evident in sales conversations. “When we get this product out in front of customers, it's crazy how fast we can answer their questions,” he explains. “We've even had instances where during a call we've built the actual integration that the customer needed.”

This approach has transformed how Sitecore engages with prospects and proven more persuasive than any pitch deck. “There is nothing as powerful as immediately seeing the impact of your use case being resolved right there and then,” Ivan continues. “That pulls customers over the line every single time.”

Benefit 3: Built for global enterprise scale

Sitecore Connect was built for global enterprise demands. The platform supports deployment across multiple regions—including the United States, Western Europe, Australia, and Singapore—matching Sitecore's international footprint.

From a security and compliance standpoint, Sitecore Connect leverages Workato's architecture to meet strict enterprise requirements, offering a zero-retention policy with options for no data storage. Customers choose their deployment region, maintain full control over data residency, and can create custom integrations within their license terms.

"Sitecore Connect has been very successful. It’s a rapid-growing product and our customers really love it for the speed at which it enables them to create these integrations."

Ivan Lieckens

Senior Product Manager

How Sitecore Connect works

White-labeled platform

Workato's integration capabilities embedded directly into Sitecore's product ecosystem with Sitecore branding.
Self-serve marketplace

Users build their own integrations with a drag-and-drop interface without waiting on developers.
Thousands of connections

Customers access a growing library of connectors to popular systems, applications, and databases.
Secure, global deployment options

Multi-region support with zero-retention policy ensures compliance with data residency regulations.

Results

Building on Sitecore Connect’s success

Sitecore Connect launched in a matter of months with full portfolio coverage—a foundation that would have taken far longer to develop in-house. But the speed of deployment was just the beginning.

The platform quickly became one of Sitecore's fastest-growing products and a core differentiator. The ability to demonstrate live integrations during sales calls has been transformative, with prospects consistently won over by seeing their specific use cases solved before their eyes.

The market took notice. Industry analysts recognized Sitecore Connect as a key strength in Gartner® Magic Quadrant™ for Digital Experience Platforms, specifically highlighting the platform's low-code, no-code approach and connectivity to thousands of applications across four global regions.

For customers, the recognition simply confirms what they already knew: Sitecore Connect delivers seamless integration without the usual limitations.

See the impact

100%

of Sitecore product connectors built in four months

1000s

of applications accessible through the platform

global deployment regions supporting enterprise compliance

"In the [Gartner® Magic Quadrant™ for Digital Experience Platforms], Sitecore Connect is highlighted as one of the key strengths of our product—the ability to connect thousands of apps using the low-code no-code approach.”

Ivan Lieckens

Senior Product Manager