{"id":948,"date":"2017-04-24T16:00:35","date_gmt":"2017-04-24T20:00:35","guid":{"rendered":"https:\/\/blog2wrkdev.wpenginepowered.com\/hack-martech-stack-akc\/"},"modified":"2026-09-29T06:35:32","modified_gmt":"2026-09-29T10:35:32","slug":"hack-martech-stack-akc","status":"publish","type":"post","link":"https:\/\/blog2workato.wpengine.com\/hack-martech-stack-akc\/","title":{"rendered":"Master Your MarTech Stack: How AKC Harnessed Marketing Insights with Integration"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Having a 360-degree view of marketing insights is an important factor in B2C core, and\u00a0the\u00a0<a href=\"https:\/\/www.akc.org\/\">American Kennel Club<\/a> (AKC), one of the best known purebred dog registries, wanted to optimize those insights. To do so, they needed to move their customer purchase information from their eCommerce platform (<a href=\"https:\/\/www.workato.com\/integrations\/shopify?utm_source=blog\">Shopify<\/a>) into <a href=\"https:\/\/www.workato.com\/integrations\/marketo?utm_source=blog\">Marketo<\/a>. But they struggled to find an integration that could move <i>all<\/i> line items and customer objects into Marketo. They needed a platform that was affordable and quick to deploy but still powerful enough to move customer objects.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The AKC created a Workato recipe between Shopify and Marketo, which helped move all new purchases along with all relevant information into Marketo. This integration provides a clear view of their customers\u2019 purchase histories, enabling enhanced reporting. It also allows AKC to use Marketo as their workflow hub, instead of a CRM.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.workato.com\/the-connector\/wp-content\/uploads\/2026\/09\/Screen-Shot-2017-04-20-at-10.20.11-AM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4045 aligncenter\" src=\"https:\/\/www.workato.com\/the-connector\/wp-content\/uploads\/2026\/09\/Screen-Shot-2017-04-20-at-10.20.11-AM.png\" alt=\"\" width=\"515\" height=\"652\" \/><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now AKC can measure their marketing campaigns by calculating their actual revenue earned, rather than clicks. Workato provided a flexible, fast, no-code platform &#8212; without compromising on power or potential complexity. \u201cWorkato\u2019s Shopify-Marketo integration makes it possible to measure the full impact of our marketing campaigns without a CRM. That\u2019s a huge step forward, and Workato made the configuration easy for our team,\u201d said Elihn Glass, Senior Manager of eCommerce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/resources.workato.com\/marketo-e-book-2017\/?utm_source=blog\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4063 size-full\" src=\"https:\/\/www.workato.com\/the-connector\/wp-content\/uploads\/2026\/09\/Marketo-CTA1.png\" alt=\"Learn how you can unlock marketing insights with automation in our free ebook.\" width=\"1024\" height=\"512\" \/><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Want to optimize your MarTech stack through integration? <a href=\"https:\/\/resources.workato.com\/marketo-e-book-2017\/?utm_source=blog\">Click here<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Having a 360-degree view of marketing insights is an important factor in B2C core, and\u00a0the\u00a0American Kennel Club (AKC), one of the best known purebred dog registries, wanted to optimize those insights. To do so, they needed to move their customer purchase information from their eCommerce platform (Shopify) into Marketo. But they struggled to find an [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":11777,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-stories"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Master Your MarTech Stack: How AKC Harnessed Marketing Insights with Integration - Workato<\/title>\n<meta name=\"description\" content=\"The American Kennel Club, a well-known purebred dog registry, wanted to move purchase information from Shopify into Marketo for better marketing insights.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog2workato.wpengine.com\/hack-martech-stack-akc\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Master Your MarTech Stack: How AKC Harnessed Marketing Insights with Integration - Workato\" \/>\n<meta property=\"og:description\" content=\"The American Kennel Club, a well-known purebred dog registry, wanted to move purchase information from Shopify into Marketo for better marketing insights.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog2workato.wpengine.com\/hack-martech-stack-akc\/\" \/>\n<meta property=\"og:site_name\" content=\"Workato\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-24T20:00:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-29T10:35:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/workato.com\/the-connector\/wp-content\/uploads\/2026\/09\/Screen-Shot-2017-04-20-at-10.20.00-AM-e1493044086296.png\" \/>\n\t<meta property=\"og:image:width\" content=\"514\" \/>\n\t<meta property=\"og:image:height\" content=\"412\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Hannah Herman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hannah Herman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/hack-martech-stack-akc\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/hack-martech-stack-akc\\\/\"},\"author\":{\"name\":\"Hannah Herman\",\"@id\":\"https:\\\/\\\/www.workato.com\\\/the-connector\\\/#\\\/schema\\\/person\\\/6b6ed6cb2cfe755e42bc6cad1071ab81\"},\"headline\":\"Master Your MarTech Stack: How AKC Harnessed Marketing Insights with Integration\",\"datePublished\":\"2017-04-24T20:00:35+00:00\",\"dateModified\":\"2026-09-29T10:35:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/hack-martech-stack-akc\\\/\"},\"wordCount\":235,\"image\":{\"@id\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/hack-martech-stack-akc\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Screen-Shot-2017-04-20-at-10.20.00-AM-e1493044086296.png\",\"articleSection\":[\"Customer Stories\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/hack-martech-stack-akc\\\/\",\"url\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/hack-martech-stack-akc\\\/\",\"name\":\"Master Your MarTech Stack: How AKC Harnessed Marketing Insights with Integration - 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