{"id":653,"date":"2015-09-23T14:31:07","date_gmt":"2015-09-23T18:31:07","guid":{"rendered":"https:\/\/blog2wrkdev.wpenginepowered.com\/how-nonprofits-can-use-app-integration-to-impress-donors-and-increase-impact\/"},"modified":"2026-09-29T06:24:36","modified_gmt":"2026-09-29T10:24:36","slug":"how-nonprofits-can-use-app-integration-to-impress-donors-and-increase-impact","status":"publish","type":"post","link":"https:\/\/blog2workato.wpengine.com\/how-nonprofits-can-use-app-integration-to-impress-donors-and-increase-impact\/","title":{"rendered":"How Nonprofits Can Use App Integration To Impress Donors and Increase Impact"},"content":{"rendered":"\n<p class=\"p1\"><span class=\"s1\">For years nonprofits have been buckling to the intense pressure from funders\u2019 to spend as little as possible on overhead. This, however, <a href=\"https:\/\/www.bridgespan.org\/getattachment\/93a03c17-154b-4cea-b7e7-5020f1c1ffec\/Nonprofit-Overhead-Costs-Break-the-Vicious-Cycle.aspx\"><span class=\"s2\">leads them to report lower-than-actual overhead rates at times, or to cut overhead to the <\/span><\/a><a href=\"https:\/\/philanthropy.iupui.edu\/files\/research\/nonprofit_overhead_brief_3.pdf\"><span class=\"s2\">detriment of the organization.<\/span><\/a><\/span><\/p>\n<p class=\"p2\"><span class=\"s3\">The <a href=\"https:\/\/ssir.org\/articles\/entry\/the_nonprofit_starvation_cycle\/\"><span class=\"s2\">Stanford Social Innovation Review calls this<\/span><\/a> a vicious cycle:<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u201cA vicious cycle is leaving nonprofits so hungry for decent infrastructure that they can barely function as organizations\u2014let alone serve their beneficiaries. The cycle starts with funders\u2019 unrealistic expectations about how much running a nonprofit costs, and results in nonprofits\u2019 misrepresenting their costs while skimping on vital systems\u2014acts that feed funders\u2019 skewed beliefs.\u201d<\/span><\/p>\n<p class=\"p1\"><a href=\"https:\/\/www.workato.com\/the-connector\/wp-content\/uploads\/2026\/09\/Screen-Shot-2015-09-22-at-4.53.10-PM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-755\" src=\"https:\/\/www.workato.com\/the-connector\/wp-content\/uploads\/2026\/09\/Screen-Shot-2015-09-22-at-4.53.10-PM.png\" alt=\"Screen Shot 2015-09-22 at 4.53.10 PM\" width=\"2120\" height=\"766\" \/><\/a><\/p>\n<p class=\"p4\"><span class=\"s4\"><a href=\"https:\/\/philanthropy.iupui.edu\/files\/research\/nonprofit_overhead_brief_3.pdf\"><i>Image Source<\/i><i><\/i><\/a><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The <a href=\"https:\/\/ssir.org\/articles\/entry\/the_nonprofit_starvation_cycle\/\"><span class=\"s2\">Stanford Social Innovation Review\u2019s research<\/span><\/a> concludes that \u201ctaking action at the first stage\u2014funders\u2019 unrealistic expectations\u2014could be the best way to slow or even stop the cycle.\u201d However, this is easier said than done, as the unrealistic expectations of donors and trustees is an old and well known problem that is unlikely to go away soon. \u00a0Nonprofits have already sought to educate the donors on the necessity of administrative costs with low success rates.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Luckily, since the publication of the study by the Stanford Social Innovation Review in 2009, another and more effective solution has presented itself. Technology, specifically the rise of cloud applications, has changed the way nonprofits can organize and run. Cloud based apps don\u2019t require nonprofits to make upfront capital investments and they are easy to setup and use, thus reducing implementation and IT costs.<\/span><\/p>\n<p class=\"p5\"><span class=\"s1\"><b>Which Apps Are Best For Nonprofits?<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Apps help nonprofits (and for-profits) operate more efficiently, cutting administrative costs associated with keeping running the business on paper and spreadsheets.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Cloud apps are becoming cheaper and easier to use without technical knowledge. <a href=\"https:\/\/www.techsoup.org\/support\/articles-and-how-tos\/cloud-basics-for-nonprofits-and-libraries\"><span class=\"s2\">A 2012 survey found that<\/span><\/a> 90% of nonprofits had adopted cloud technology in some way &#8211; from top apps like Salesforce, QuickBooks and Eventbrite that have targeted product offering or pricing for non-profits or fund raising, donor and pledge management apps like Raiser\u2019s Edge and Click &amp; Pledge that are created \u00a0for non-profit.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">In the first installment of this series, I compiled a comprehensive overview of the <a href=\"https:\/\/blog2workato.wpengine.com\/the-10-cloud-apps-revolutionizing-nonprofit-workflows\/\"><span class=\"s2\">top apps that are helping nonprofits<\/span><\/a> today. While these apps have all been designed to be the best in their space, most do not offer an easy and robust solution for sharing data and working together.<\/span><\/p>\n<p class=\"p5\"><span class=\"s1\"><b>The Case For App Integration and Automation<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Nonprofits are involved in multiple activities that influence each other. The goal of these activities is to raise money for program expenses, and to do this efficiently. A typical non-profit will be involved in:<\/span><\/p>\n\n<ul class=\"ul1\">\n \t<li class=\"li1\"><span class=\"s1\">Event management<\/span><\/li>\n \t<li class=\"li1\"><span class=\"s1\">Marketing to raise awareness and motivate donors<\/span><\/li>\n \t<li class=\"li1\"><span class=\"s1\">Keeping track of the leads, the donors and donations<\/span><\/li>\n \t<li class=\"li1\"><span class=\"s1\">Sending out thank you notes and refine the mailing lists.<\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">Cloud Apps like Eventbrite, MailChimp, Salesforce, Click and Pledge, QuickBooks, Survey Monkey are already helping nonprofits operate more efficiently. This is a big improvement from the days of spreadsheets and notes. But are they getting the full value out of these apps? The answer is an emphatic NO. Why?<\/span><\/p>\n\n<ol class=\"ol1\">\n \t<li class=\"li1\"><b><\/b><span class=\"s7\"><b>High Administrative Overhead<\/b><\/span><span class=\"s1\"> &#8211; Data from the different apps are still being copied over by hand, still causing a ton of administrative overhead which these apps are meant to reduce!<\/span><\/li>\n \t<li class=\"li1\"><b><\/b><span class=\"s7\"><b>Poor Interactions with Donors<\/b><\/span><span class=\"s1\"> &#8211; Your email campaigns via MailChimp, for instance, are much more effective when \u00a0connected with your fundraising app and the information about who donated what and when. This can eliminate those irritating emails to people who have just donated.<\/span><\/li>\n \t<li class=\"li1\"><b><\/b><span class=\"s7\"><b>Under-Utilization of Apps<\/b><\/span><span class=\"s1\"> &#8211; Your apps are as good as the data they have to work with. Salesforce helps you communicate better with the leads and donors, but if you don\u2019t have real time visibility on who has pledged and paid you may be having the wrong conversation.<\/span><\/li>\n<\/ol>\n<p class=\"p5\"><span class=\"s1\"><b>Cloud Apps: Single-Vendor\u00a0Suite vs. Best-of-Breed<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">To address these issues, some people have been promoting the use of an integrated suite of apps Jon Zimmerman, CEO and co-founder of Front Desk, <a href=\"https:\/\/blog.directcapital.com\/business-insights\/how-to-cut-operating-expenses\/\"><span class=\"s2\">said the number one way<\/span><\/a> for small businesses to reduce operating costs is to invest in an integrated software solution. According to Zimmerman, \u201cInstead of cobbling together a host of various components such as payment processing from one vendor, email marketing from another, scheduling from yet another, etc., look for an integrated software solution that fits all or most of their needs.\u201d<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Companies like Oracle and SAP promoted this same strategy to its customer base years ago, encouraging them to buy all of their programs from a single vendor thereby ensuring integration. Not only does this solution limit your choices when it comes to choosing the best software for your nonprofit, but it is not a practical or cost effective solution for people already using their choice of apps. Furthermore, most of the best event management, email marketing, donor management and accounting apps on the market are standalone.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Until now, there were only two choices &#8211; either buy all your apps pre-integrated from a single vendor or use the best app for each function at the cost of living with the integration issues.<\/span><\/p>\n<p class=\"p1\"><a href=\"https:\/\/www.workato.com\/the-connector\/wp-content\/uploads\/2026\/09\/flowchartNPSP-graphics-01.png\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-766 aligncenter\" src=\"https:\/\/www.workato.com\/the-connector\/wp-content\/uploads\/2026\/09\/flowchartNPSP-graphics-01.png\" alt=\"flowchartNPSP graphics-01\" width=\"517\" height=\"468\" \/><\/a><\/p>\n<p class=\"p1\"><span class=\"s1\">Workato\u2019s Integrated Nonprofit Suite (WINS) was created to address this exact problem. It offers a pre-built set of common integrations and workflows between the best apps that nonprofits are using in each category. With the WINS, you can choose the best apps for each function from different vendors and make them work together just as smoothly as an integrated suite.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Cloud apps that work together seamlessly will help your nonprofit work smarter in several scenarios. Here are some examples of situations where integration can save your nonprofit a huge amount of staff time and money while making your processes more efficient:<\/span><\/p>\n\n<h4 class=\"p6\"><span class=\"s1\">INTEGRATED EVENT MANAGEMENT<\/span><\/h4>\n<p class=\"p1\"><span class=\"s7\"><b>Scenario:\u00a0<\/b><\/span><span class=\"s1\">You are having a fundraising event where you will auction off donated sports tickets, art, and more. You use Salesforce for general donor management and are using Eventbrite to sell tickets to the art auction.<\/span><\/p>\n<p class=\"p1\"><span class=\"s7\"><b>Integration:\u00a0<\/b><\/span><span class=\"s1\">When you setup a new event in Eventbrite, you\u2019ll want to set up a campaign in Salesforce.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">As people sign-up for your event, you want to add them as members to your campaign and set them up as leads if they are not already in the system as a donor. With Workato you can keep them in sync, in real time using this recipe:<\/span><\/p>\n<p class=\"p1\"><a href=\"https:\/\/www.workato.com\/recipes\/344701-add-eventbrite-attendee-to-salesforce-campaign?utm_source=blog\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-757 size-full\" src=\"https:\/\/www.workato.com\/the-connector\/wp-content\/uploads\/2026\/09\/Screen-Shot-2015-09-22-at-12.32.57-PM.png\" alt=\"Screen Shot 2015-09-22 at 12.32.57 PM\" width=\"724\" height=\"258\" \/><\/a><\/p>\n<p class=\"p1\"><span class=\"s1\">Instead of scrambling after the event to manually upload the list of attendees into Salesforce, <a href=\"https:\/\/www.workato.com\/recipes\/344701-add-eventbrite-attendee-to-salesforce-campaign?utm_source=blog\" target=\"_blank\" rel=\"noopener\">Workato\u2019s integration<\/a> will update automatically. The recipe will keep an eye out for attendees who already have a profile in Salesforce, thus avoiding duplicates or embarrassing errors such as sending a \u201cwelcome\u201d email to a repeat donor.<\/span><\/p>\n<p class=\"p1\"><span class=\"s7\"><b>Related Integrations:<\/b><\/span><span class=\"s1\"> Your nonprofit could also integrate other programs when throwing events such as when a person buys a ticket on Eventbrite, they are automatically added to a Mailchimp list. Full Contact and RegOnline can be automated with Workato as well.<\/span><\/p>\n\n<h4 class=\"p6\"><span class=\"s1\">INTEGRATED DONOR MANAGEMENT<\/span><\/h4>\n<p class=\"p1\"><span class=\"s7\"><b>Scenario:\u00a0<\/b><\/span><span class=\"s1\">Your nonprofit often runs online campaigns to fundraise and grow your email list. You use Salesforce as your CRM, MailChimp for your emails, and SurveyMonkey to send surveys.<\/span><\/p>\n<p class=\"p1\"><span class=\"s7\"><b>Integration<\/b><\/span><span class=\"s1\">:\u00a0When a new contact is added in Salesforce, or when they make a pledge or a donation, you should add them to the right list in MailChimp, or send them a survey. The results of the survey should be used to better target these donors with personalized initiatives. Are you efficient about these interactions? If not, here are a few ways to help you stay on top your donor outreach.<\/span><\/p>\n<p class=\"p1\"><a href=\"https:\/\/www.workato.com\/recipes\/25176-npsp-add-new-donors-to-mailchimp-donor-s-list-based-on-parameter-and-with-approval-task?utm_source=blog\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-758 size-full\" src=\"https:\/\/www.workato.com\/the-connector\/wp-content\/uploads\/2026\/09\/Screen-Shot-2015-09-22-at-12.33.14-PM.png\" alt=\"Screen Shot 2015-09-22 at 12.33.14 PM\" width=\"768\" height=\"258\" \/><\/a><\/p>\n<p class=\"p1\"><span class=\"s1\">Sending an email about your work in Kenya to someone who is specifically interested in domestic projects could hinder a great relationship. Nonprofits know how important targeted emails are in order to keep communication open and collect donations. However, gathering all the information you gather about each individual requires hours of manual data entry unless a powerful integration (like <a href=\"https:\/\/www.workato.com\/recipes\/25176-npsp-add-new-donors-to-mailchimp-donor-s-list-based-on-parameter-and-with-approval-task?utm_source=blog\" target=\"_blank\" rel=\"noopener\">this recipe<\/a>) can do the work for you.<\/span><\/p>\n<p class=\"p1\"><span class=\"s7\"><b>Related Integrations: <\/b><\/span><span class=\"s1\">Wufoo, Constant Contact, A Weber, and more can be integrated for smarter of more efficient engagement with donors.<\/span><\/p>\n\n<h4 class=\"p6\"><span class=\"s1\">INTEGRATED BACK OFFICE<\/span><\/h4>\n<p class=\"p1\"><span class=\"s7\"><b>Scenario:\u00a0<\/b><\/span><span class=\"s1\">Tax season is upon you and you track your budget and donations in the accounting app QuickBooks.<\/span><\/p>\n<p class=\"p1\"><span class=\"s7\"><b>Integration:\u00a0<\/b><\/span><span class=\"s1\">When a new pledge or donation is noted in Salesforce, it should also be noted in your accounting app, QuickBooks. This will keep your budget on track and make tax season a lot more manageable.<\/span><\/p>\n<p class=\"p1\"><a href=\"https:\/\/www.workato.com\/recipes\/52369-new-salesforce-donations-with-payments-to-quickbooks-invoice-npsp?utm_source=blog\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-756 size-full\" src=\"https:\/\/www.workato.com\/the-connector\/wp-content\/uploads\/2026\/09\/Screen-Shot-2015-09-22-at-1.04.05-PM.png\" alt=\"Screen Shot 2015-09-22 at 1.04.05 PM\" width=\"984\" height=\"276\" \/><\/a><\/p>\n<p class=\"p1\"><span class=\"s1\">Keeping your financial transactions synced between your accounting system (in this case QuickBooks) and the CRM system (Salesforce) is extremely important for your accounting and CRM folks. Without accurate and real time information syncs, donations manager may be having the wrong discussion and the accountant may be in the dark about the real state of affairs in your non-profit. <a href=\"https:\/\/www.workato.com\/recipes\/52369-new-salesforce-donations-with-payments-to-quickbooks-invoice-npsp?utm_source=blog\" target=\"_blank\" rel=\"noopener\">Workato<\/a> can keep all your opportunities, invoices, and payments updated in real time.<\/span><\/p>\n<p class=\"p1\"><span class=\"s7\"><b>Related Integrations: <\/b><\/span><span class=\"s1\">Intacct, Infusionsoft, or Zoho CRM are other top financial and CRM apps that must be integrated in a similar manner.<\/span><\/p>\n<p class=\"p5\"><span class=\"s1\"><b>Conclusion<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Cloud apps have revolutionized how nonprofits do everything &#8211; from fundraising to reporting to marketing and more.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">SaaS products have lowered the barrier to entry &#8211; and therefore the overhead costs &#8211; for nonprofits hyperconscious of their spend rate. Still, time and resources are being wasted transferring data among the apps.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Until today, non-profits could either go with an integrated suite of apps from a single vendor or use best applications for each function and deal with the lack of integration. A tough trade-off. With Workato\u2019s Integrated Non-profit suite, organizations can now use best-of-breed apps and have them work smoothly with each other. You can have your cake and eat it too.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">App integrations, once expensive and only available to those with advanced technical capabilities, are now available as a service for all businesses. They will increase nonprofit efficiency, by eliminating busywork (reducing overhead), and provide timely information for better decision making (increase scalability and growth), all leading to nonprofits reaching and helping more people.<\/span><\/p>\n<p class=\"p1\">Visit <a href=\"https:\/\/workato.com\">Workato&#8217;s website<\/a> for more information on the Workato Integrated Nonprofit Solution.<\/p>\n<p class=\"p8\"><span class=\"s1\"><i>This is the\u00a0second\u00a0installment in a\u00a0three part series\u00a0on how nonprofit organizations can utilize cloud apps to their fullest potential. Part 3\u00a0will\u00a0give you real life examples of how nonprofits are using Workato&#8217;s integration suite.<\/i><\/span><\/p>\n<p class=\"p8\"><a href=\"https:\/\/blog2workato.wpengine.com\/wp-content\/uploads\/2015\/09\/vijaybio2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-684\" src=\"https:\/\/blog2workato.wpengine.com\/wp-content\/uploads\/2015\/09\/vijaybio2.jpg\" alt=\"vijaybio2\" width=\"1264\" height=\"270\" \/><\/a><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Image Source :\u00a0<\/b><a href=\"https:\/\/www.nationalhellenicsociety.org\/wp-content\/uploads\/2013\/04\/NHS-Board-Meeting.jpg\"><span class=\"s2\">NHS nonprofit board meeting\u00a0<\/span><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For years nonprofits have been buckling to the intense pressure from funders\u2019 to spend as little as possible on overhead. This, however, leads them to report lower-than-actual overhead rates at times, or to cut overhead to the detriment of the organization. The Stanford Social Innovation Review calls this a vicious cycle: \u201cA vicious cycle is [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":11639,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32,33],"tags":[],"class_list":["post-653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-solutions","category-thought-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Nonprofits Can Use App Integration To Impress Donors and Increase Impact - Workato<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog2workato.wpengine.com\/how-nonprofits-can-use-app-integration-to-impress-donors-and-increase-impact\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Nonprofits Can Use App Integration To Impress Donors and Increase Impact - Workato\" \/>\n<meta property=\"og:description\" content=\"For years nonprofits have been buckling to the intense pressure from funders\u2019 to spend as little as possible on overhead. This, however, leads them to report lower-than-actual overhead rates at times, or to cut overhead to the detriment of the organization. The Stanford Social Innovation Review calls this a vicious cycle: \u201cA vicious cycle is [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog2workato.wpengine.com\/how-nonprofits-can-use-app-integration-to-impress-donors-and-increase-impact\/\" \/>\n<meta property=\"og:site_name\" content=\"Workato\" \/>\n<meta property=\"article:published_time\" content=\"2015-09-23T18:31:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-29T10:24:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/workato.com\/the-connector\/wp-content\/uploads\/2026\/09\/NHS-Board-Meeting.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"575\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Vijay Tella\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vijay Tella\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/how-nonprofits-can-use-app-integration-to-impress-donors-and-increase-impact\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/how-nonprofits-can-use-app-integration-to-impress-donors-and-increase-impact\\\/\"},\"author\":{\"name\":\"Vijay Tella\",\"@id\":\"https:\\\/\\\/www.workato.com\\\/the-connector\\\/#\\\/schema\\\/person\\\/db4209d5ae69e805b7af07b2a3802c97\"},\"headline\":\"How Nonprofits Can Use App Integration To Impress Donors and Increase Impact\",\"datePublished\":\"2015-09-23T18:31:07+00:00\",\"dateModified\":\"2026-09-29T10:24:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/how-nonprofits-can-use-app-integration-to-impress-donors-and-increase-impact\\\/\"},\"wordCount\":1722,\"image\":{\"@id\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/how-nonprofits-can-use-app-integration-to-impress-donors-and-increase-impact\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/NHS-Board-Meeting.jpg\",\"articleSection\":[\"Solutions\",\"Thought Leadership\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/how-nonprofits-can-use-app-integration-to-impress-donors-and-increase-impact\\\/\",\"url\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/how-nonprofits-can-use-app-integration-to-impress-donors-and-increase-impact\\\/\",\"name\":\"How Nonprofits Can Use App Integration To Impress Donors and Increase Impact - Workato\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.workato.com\\\/the-connector\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/how-nonprofits-can-use-app-integration-to-impress-donors-and-increase-impact\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/how-nonprofits-can-use-app-integration-to-impress-donors-and-increase-impact\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/NHS-Board-Meeting.jpg\",\"datePublished\":\"2015-09-23T18:31:07+00:00\",\"dateModified\":\"2026-09-29T10:24:36+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.workato.com\\\/the-connector\\\/#\\\/schema\\\/person\\\/db4209d5ae69e805b7af07b2a3802c97\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/how-nonprofits-can-use-app-integration-to-impress-donors-and-increase-impact\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blog2workato.wpengine.com\\\/how-nonprofits-can-use-app-integration-to-impress-donors-and-increase-impact\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/how-nonprofits-can-use-app-integration-to-impress-donors-and-increase-impact\\\/#primaryimage\",\"url\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/NHS-Board-Meeting.jpg\",\"contentUrl\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/NHS-Board-Meeting.jpg\",\"width\":1024,\"height\":575},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/how-nonprofits-can-use-app-integration-to-impress-donors-and-increase-impact\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Nonprofits Can Use App Integration To Impress Donors and Increase Impact\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.workato.com\\\/the-connector\\\/#website\",\"url\":\"https:\\\/\\\/www.workato.com\\\/the-connector\\\/\",\"name\":\"Workato\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.workato.com\\\/the-connector\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.workato.com\\\/the-connector\\\/#\\\/schema\\\/person\\\/db4209d5ae69e805b7af07b2a3802c97\",\"name\":\"Vijay Tella\",\"description\":\"Vijay Tella is an expert in the integration space and the founder and CEO of Workato, a powerful, DIY integration service for business users to integrate their apps. Prior to founding Workato, Tella exercised his passion for integration as the Chief Strategy Officer of Oracle Fusion Middleware and the Founder and SVP of Engineering at Tibco Software.\",\"url\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/author\\\/vtella\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Nonprofits Can Use App Integration To Impress Donors and Increase Impact - Workato","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog2workato.wpengine.com\/how-nonprofits-can-use-app-integration-to-impress-donors-and-increase-impact\/","og_locale":"en_US","og_type":"article","og_title":"How Nonprofits Can Use App Integration To Impress Donors and Increase Impact - Workato","og_description":"For years nonprofits have been buckling to the intense pressure from funders\u2019 to spend as little as possible on overhead. This, however, leads them to report lower-than-actual overhead rates at times, or to cut overhead to the detriment of the organization. The Stanford Social Innovation Review calls this a vicious cycle: \u201cA vicious cycle is [&hellip;]","og_url":"https:\/\/blog2workato.wpengine.com\/how-nonprofits-can-use-app-integration-to-impress-donors-and-increase-impact\/","og_site_name":"Workato","article_published_time":"2015-09-23T18:31:07+00:00","article_modified_time":"2026-09-29T10:24:36+00:00","og_image":[{"width":1024,"height":575,"url":"https:\/\/workato.com\/the-connector\/wp-content\/uploads\/2026\/09\/NHS-Board-Meeting.jpg","type":"image\/jpeg"}],"author":"Vijay Tella","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Vijay Tella","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog2workato.wpengine.com\/how-nonprofits-can-use-app-integration-to-impress-donors-and-increase-impact\/#article","isPartOf":{"@id":"https:\/\/blog2workato.wpengine.com\/how-nonprofits-can-use-app-integration-to-impress-donors-and-increase-impact\/"},"author":{"name":"Vijay Tella","@id":"https:\/\/www.workato.com\/the-connector\/#\/schema\/person\/db4209d5ae69e805b7af07b2a3802c97"},"headline":"How Nonprofits Can Use App Integration To Impress Donors and Increase Impact","datePublished":"2015-09-23T18:31:07+00:00","dateModified":"2026-09-29T10:24:36+00:00","mainEntityOfPage":{"@id":"https:\/\/blog2workato.wpengine.com\/how-nonprofits-can-use-app-integration-to-impress-donors-and-increase-impact\/"},"wordCount":1722,"image":{"@id":"https:\/\/blog2workato.wpengine.com\/how-nonprofits-can-use-app-integration-to-impress-donors-and-increase-impact\/#primaryimage"},"thumbnailUrl":"https:\/\/blog2workato.wpengine.com\/wp-content\/uploads\/2026\/09\/NHS-Board-Meeting.jpg","articleSection":["Solutions","Thought Leadership"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/blog2workato.wpengine.com\/how-nonprofits-can-use-app-integration-to-impress-donors-and-increase-impact\/","url":"https:\/\/blog2workato.wpengine.com\/how-nonprofits-can-use-app-integration-to-impress-donors-and-increase-impact\/","name":"How Nonprofits Can Use App Integration To Impress Donors and Increase Impact - Workato","isPartOf":{"@id":"https:\/\/www.workato.com\/the-connector\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog2workato.wpengine.com\/how-nonprofits-can-use-app-integration-to-impress-donors-and-increase-impact\/#primaryimage"},"image":{"@id":"https:\/\/blog2workato.wpengine.com\/how-nonprofits-can-use-app-integration-to-impress-donors-and-increase-impact\/#primaryimage"},"thumbnailUrl":"https:\/\/blog2workato.wpengine.com\/wp-content\/uploads\/2026\/09\/NHS-Board-Meeting.jpg","datePublished":"2015-09-23T18:31:07+00:00","dateModified":"2026-09-29T10:24:36+00:00","author":{"@id":"https:\/\/www.workato.com\/the-connector\/#\/schema\/person\/db4209d5ae69e805b7af07b2a3802c97"},"breadcrumb":{"@id":"https:\/\/blog2workato.wpengine.com\/how-nonprofits-can-use-app-integration-to-impress-donors-and-increase-impact\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog2workato.wpengine.com\/how-nonprofits-can-use-app-integration-to-impress-donors-and-increase-impact\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog2workato.wpengine.com\/how-nonprofits-can-use-app-integration-to-impress-donors-and-increase-impact\/#primaryimage","url":"https:\/\/blog2workato.wpengine.com\/wp-content\/uploads\/2026\/09\/NHS-Board-Meeting.jpg","contentUrl":"https:\/\/blog2workato.wpengine.com\/wp-content\/uploads\/2026\/09\/NHS-Board-Meeting.jpg","width":1024,"height":575},{"@type":"BreadcrumbList","@id":"https:\/\/blog2workato.wpengine.com\/how-nonprofits-can-use-app-integration-to-impress-donors-and-increase-impact\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog2workato.wpengine.com\/"},{"@type":"ListItem","position":2,"name":"How Nonprofits Can Use App Integration To Impress Donors and Increase Impact"}]},{"@type":"WebSite","@id":"https:\/\/www.workato.com\/the-connector\/#website","url":"https:\/\/www.workato.com\/the-connector\/","name":"Workato","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.workato.com\/the-connector\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.workato.com\/the-connector\/#\/schema\/person\/db4209d5ae69e805b7af07b2a3802c97","name":"Vijay Tella","description":"Vijay Tella is an expert in the integration space and the founder and CEO of Workato, a powerful, DIY integration service for business users to integrate their apps. Prior to founding Workato, Tella exercised his passion for integration as the Chief Strategy Officer of Oracle Fusion Middleware and the Founder and SVP of Engineering at Tibco Software.","url":"https:\/\/blog2workato.wpengine.com\/author\/vtella\/"}]}},"_links":{"self":[{"href":"https:\/\/blog2workato.wpengine.com\/wp-json\/wp\/v2\/posts\/653","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog2workato.wpengine.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog2workato.wpengine.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog2workato.wpengine.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/blog2workato.wpengine.com\/wp-json\/wp\/v2\/comments?post=653"}],"version-history":[{"count":3,"href":"https:\/\/blog2workato.wpengine.com\/wp-json\/wp\/v2\/posts\/653\/revisions"}],"predecessor-version":[{"id":5317,"href":"https:\/\/blog2workato.wpengine.com\/wp-json\/wp\/v2\/posts\/653\/revisions\/5317"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog2workato.wpengine.com\/wp-json\/wp\/v2\/media\/11639"}],"wp:attachment":[{"href":"https:\/\/blog2workato.wpengine.com\/wp-json\/wp\/v2\/media?parent=653"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog2workato.wpengine.com\/wp-json\/wp\/v2\/categories?post=653"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog2workato.wpengine.com\/wp-json\/wp\/v2\/tags?post=653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}