{"id":610,"date":"2015-06-26T14:00:00","date_gmt":"2015-06-26T18:00:00","guid":{"rendered":"https:\/\/blog2wrkdev.wpenginepowered.com\/customer-success-how-an-app-company-cut-development-time-and-cost-in-half\/"},"modified":"2026-09-29T06:23:38","modified_gmt":"2026-09-29T10:23:38","slug":"customer-success-how-an-app-company-cut-development-time-and-cost-in-half","status":"publish","type":"post","link":"https:\/\/blog2workato.wpengine.com\/customer-success-how-an-app-company-cut-development-time-and-cost-in-half\/","title":{"rendered":"Customer Success: How Integration Cuts Development Time and Cost in Half for an App Company"},"content":{"rendered":"\n \n\nWe often hear small and large success stories from our customers and users. \u00a0They range from the small joys of being able to sync accounting with payroll software all the way to automating hundreds of hours of work across an organization. \u00a0Our “Customer Success” series will showcase these stories to illustrate the value Workato integration can bring to various functions at any kind of organization.<\/i>\n\nOur first story of the series is from Goombal<\/a>,\u00a0a cloud application designed to help event planners manage and execute events, while also gathering valuable insights and capturing ROI. \u00a0We’re pleased to have the chance to interview Vinay Iyer<\/a>, founder and CEO.<\/em>\n

—<\/p>\nWorkato:<\/strong>\u00a0Vinay, what was the Goombal world like before Workato?<\/em>\n\nVinay:<\/strong> We provide software for customers to easily project-manage and run events so that they’re getting measurable ROI. \u00a0And to get the kind of data that they need to track everything, since events feed into sales and marketing, we had to integrate Goombal with a number of external apps: CRM and Salesforce, marketing automation like Marketo, and even other event apps like Eventbrite. \u00a0Before Workato, my development team had to build these integrations from scratch into each of these systems. \u00a0It was a major uphill push.\n\nWorkato:<\/strong>\u00a0How much of a push or pain was it?<\/em>\n\nVinay:\u00a0<\/strong>It was a huge pain because integration was a critical component to our solution value. \u00a0Customers don’t buy apps that won’t work with their existing systems. \u00a0In the world of start-ups, speed of execution, cost to deliver a solution, and agility to get to market are critical factors.\n\nWorkato:<\/strong>\u00a0Why couldn’t you just keep developing integrations for each client?<\/em>\n\nVinay:<\/strong> We’re providing customers with a solution of strategic value in terms of the Goombal app. \u00a0Dealing with data exchanges between apps, what I call the ‘behind-the-scenes plumbing,’ is not our core competency. \u00a0It takes time away from our team to find new customers and get our solution in their hands so that they can manage and run perfect events.\n\nWorkato:<\/strong>\u00a0What has Workato meant to Goombal?<\/em>\n\nVinay:<\/strong>\u00a0My customers don\u2019t want to know that they have to deal with integration. \u00a0For them, their question is: do you integrate with Salesforce, Marketo, and other third-party applications. \u00a0And we say yes, we take care of it, and they don\u2019t need to do any IT work. \u00a0It becomes much smoother for us to execute on our product and our sales.\n\nWorkato’s made it easier for Goombal to connect to third-party data sources in fast timeframes. \u00a0Otherwise, it takes twice the time and cost. \u00a0But also it’s given us flexibility to change our integrations when our customers’ business needs change; we don’t have to restart the whole process.\n\nRead more about how Workato can help you connect Salesforce to all\u00a0 your apps >\u00a0<\/a>\n","protected":false},"excerpt":{"rendered":"

  We often hear small and large success stories from our customers and users. \u00a0They range from the small joys of being able to sync accounting with payroll software all the way to automating hundreds of hours of work across an organization. \u00a0Our “Customer Success” series will showcase these stories to illustrate the value Workato […]<\/p>\n","protected":false},"author":3,"featured_media":11618,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33],"tags":[],"class_list":["post-610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thought-leadership"],"acf":[],"yoast_head":"\nCustomer Success: How Integration Cuts Development Time and Cost in Half for an App Company - Workato<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog2workato.wpengine.com\/customer-success-how-an-app-company-cut-development-time-and-cost-in-half\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer Success: How Integration Cuts Development Time and Cost in Half for an App Company - Workato\" \/>\n<meta property=\"og:description\" content=\"  We often hear small and large success stories from our customers and users. \u00a0They range from the small joys of being able to sync accounting with payroll software all the way to automating hundreds of hours of work across an organization. \u00a0Our “Customer Success” series will showcase these stories to illustrate the value Workato […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog2workato.wpengine.com\/customer-success-how-an-app-company-cut-development-time-and-cost-in-half\/\" \/>\n<meta property=\"og:site_name\" content=\"Workato\" \/>\n<meta property=\"article:published_time\" content=\"2015-06-26T18:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-29T10:23:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/workato.com\/the-connector\/wp-content\/uploads\/2026\/09\/christopher-gower-291246-e1514487508165.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"666\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Shawn Basak\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shawn Basak\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/customer-success-how-an-app-company-cut-development-time-and-cost-in-half\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/customer-success-how-an-app-company-cut-development-time-and-cost-in-half\\\/\"},\"author\":{\"name\":\"Shawn Basak\",\"@id\":\"https:\\\/\\\/www.workato.com\\\/the-connector\\\/#\\\/schema\\\/person\\\/f4e78758b10aada3d48a567068f6a506\"},\"headline\":\"Customer Success: How Integration Cuts Development Time and Cost in Half for an App Company\",\"datePublished\":\"2015-06-26T18:00:00+00:00\",\"dateModified\":\"2026-09-29T10:23:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/customer-success-how-an-app-company-cut-development-time-and-cost-in-half\\\/\"},\"wordCount\":491,\"image\":{\"@id\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/customer-success-how-an-app-company-cut-development-time-and-cost-in-half\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/christopher-gower-291246-e1514487508165.jpg\",\"articleSection\":[\"Thought Leadership\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/customer-success-how-an-app-company-cut-development-time-and-cost-in-half\\\/\",\"url\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/customer-success-how-an-app-company-cut-development-time-and-cost-in-half\\\/\",\"name\":\"Customer Success: How Integration Cuts Development Time and Cost in Half for an App Company - 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