{"id":604,"date":"2015-07-22T17:02:00","date_gmt":"2015-07-22T21:02:00","guid":{"rendered":"https:\/\/blog2wrkdev.wpenginepowered.com\/there-it-is-how-to-unlock-the-value-of-your-it-support-data-with-servicenow\/"},"modified":"2026-09-29T06:23:25","modified_gmt":"2026-09-29T10:23:25","slug":"there-it-is-how-to-unlock-the-value-of-your-it-support-data-with-servicenow","status":"publish","type":"post","link":"https:\/\/blog2workato.wpengine.com\/there-it-is-how-to-unlock-the-value-of-your-it-support-data-with-servicenow\/","title":{"rendered":"There IT Is: How to Unlock the Value of Your IT Support Data with ServiceNow"},"content":{"rendered":"\nComing up with the next great mobile app or the newest tech product is a huge opportunity and responsibility. \u00a0In addition to building its features, you must provide top-notch customer service and technical support. \u00a0In fact, <a href=\"https:\/\/www.citeworld.com\/article\/2114819\/mobile-byod\/bad-app-experiences-are-bad-customer-experiences.html\">having a bad mobile app can be worse than not having one at all<\/a>. \u00a0Once your product goes live, so too does your need for a robust IT helpdesk.\n\n<a href=\"https:\/\/www.workato.com\/integrations\/service_now?utm_source=blog\">ServiceNow<\/a> enables you to deliver high quality support services helping you retain customers. Support service is optimized through operations and reporting tools to manage your IT workflows. With ServiceNow, you can focus your energy on your product\u2019s features instead of only focusing on helpdesk requests.\n\n<b>Structuring the Integration of ServiceNow with Additional Business Apps<\/b>\n\nIT doesn\u2019t live in a silo any longer; it is exceedingly intertwined with marketing, sales and HR. \u00a0When a service request ticket is created, your company may be in the middle of a sales cycle with that customer. \u00a0If your sales team tries to secure a deal in the middle of a support ticket, the customer may drop you altogether. \u00a0Service ticket information can be a useful asset to marketing, as this information can target market service plans, warranty protection or other products. \u00a0This way, the sales team is intervening at a leverage point when a customer has a need. \u00a0HR can use service ticket information to understand what type of service problems are causing a high number of hours from timesheet apps. \u00a0Employees working over capacity can alert HR to begin a round of hiring so employees do not find themselves burnt out.\n\n<b>Workato Liberates the Full Value of ServiceNow<\/b>\n\nDon\u2019t rely on the archaic predisposition of putting your IT support services in a silo. \u00a0Foregoing ServiceNow integration with other business apps will cause you to lose customers and possibly sink your entire app. \u00a0Left on its own, ServiceNow will assist your customers, but it takes the extra integration to sync your marketing and HR departments.\n\nWorkato unlocks value from your IT support data by connecting it to other business apps. \u00a0Make your data actionable by making decisions for how much support your customers require. \u00a0You can <a href=\"https:\/\/www.workato.com\/integrations\/service_now?utm_source=blog\">explore ready-made workflow recipes<\/a> or even create your own:\n<p style=\"text-align: center;\">&#8212;<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.workato.com\/recipes\/751-new-servicenow-incident-creates-custom-object-bug-in-salesforce\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-512\" src=\"https:\/\/www.workato.com\/the-connector\/wp-content\/uploads\/2026\/09\/NHS-Board-Meeting.jpg\" alt=\"ServiceNow Salesforce Integration\" width=\"660\" height=\"228\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.workato.com\/recipes\/751-new-servicenow-incident-creates-custom-object-bug-in-salesforce\" target=\"_blank\" rel=\"noopener\">ServiceNow Tickets Become Salesforce Reports<\/a><\/p>\nWhen a ticket is created in ServiceNow, a report will be included in the contact\u2019s Salesforce record to keep the CRM team on the same page.\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.workato.com\/recipes\/9102-closed-servicenow-incidents-close-corresponding-replicon-project\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-511\" src=\"https:\/\/workato-blog-assets.s3.amazonaws.com\/wp-content\/uploads\/2015\/07\/apps-18.png?w=660\" alt=\"ServiceNow Replicon Integration\" width=\"660\" height=\"228\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.workato.com\/recipes\/9102-closed-servicenow-incidents-close-corresponding-replicon-project\">Closed ServiceNow Tickets Sync with Replicon Projects and Staffing<\/a><\/p>\nClosed ServiceNow tickets will update project management and corresponding timesheets in Replicon. \u00a0An accurate picture of active projects and staffing will be consistently reflected.\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.workato.com\/recipes\/18404-new-employee-in-bamboohr-creates-user-in-servicenow-create-request-items\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-510\" src=\"https:\/\/www.workato.com\/the-connector\/wp-content\/uploads\/2026\/09\/DF15-oktoberfest.jpg\" alt=\"BambooHR ServiceNow Integration\" width=\"660\" height=\"228\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.workato.com\/recipes\/18404-new-employee-in-bamboohr-creates-user-in-servicenow-create-request-items\" target=\"_blank\" rel=\"noopener\">New BambooHR Employees Become New Users in ServiceNow<\/a><\/p>\nNew employees in BambooHR can immediately create a new user in ServiceNow. \u00a0There will be absolutely no delay in delivering customer service.\n<p style=\"text-align: center;\">&#8212;<\/p>\nOn its own ServiceNow will simplify IT helpdesk requests and support data, but when Workato syncs it with other business data, it is undeniably more efficient. \u00a0<a href=\"https:\/\/www.workato.com\/integrations\/servicenow\">Workato has already handled the data integration process with its ServiceNow recipes<\/a>. \u00a0Check them out and unlock the value of your IT support data.\n","protected":false},"excerpt":{"rendered":"<p>Coming up with the next great mobile app or the newest tech product is a huge opportunity and responsibility. \u00a0In addition to building its features, you must provide top-notch customer service and technical support. \u00a0In fact, having a bad mobile app can be worse than not having one at all. \u00a0Once your product goes live, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":11615,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32],"tags":[],"class_list":["post-604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-solutions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>There IT Is: How to Unlock the Value of Your IT Support Data with ServiceNow - Workato<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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