{"id":590,"date":"2015-07-01T14:40:00","date_gmt":"2015-07-01T18:40:00","guid":{"rendered":"https:\/\/blog2wrkdev.wpenginepowered.com\/how-to-reduce-customer-churn-with-mailchimp-and-workato\/"},"modified":"2026-09-18T10:00:24","modified_gmt":"2026-09-18T14:00:24","slug":"how-to-reduce-customer-churn-with-mailchimp-and-workato","status":"publish","type":"post","link":"https:\/\/blog2workato.wpengine.com\/how-to-reduce-customer-churn-with-mailchimp-and-workato\/","title":{"rendered":"How to Reduce Customer Churn with MailChimp and Workato"},"content":{"rendered":"\n&nbsp;\n\nMarketers know that not all customers are equal. They differ\u00a0based on their purchasing behavior, spending levels, and amount of customer support needed.\u00a0As such, the content and relevancy of email marketing need to cater to the specific needs of different customers. Otherwise, blast marketing to hundreds or thousands of customers suffers causing a loss of subscribers or a vast click-through decline.\n\nHitting \u201cdelete,\u201d or worse \u201cunsubscribe,\u201d is a marketer\u2019s nightmare. Customer churn, when customers receive marketing emails and have no idea why the content is relevant to them, causes customer acquisition costs to skyrocket and you may never be able to reclaim the lost user again. Months of strategizing on how to correctly sell your product to customers could potentially be a waste with one direct marketing misstep.\n\n<a href=\"https:\/\/mailchimp.com\">MailChimp<\/a> lets users manage marketing simply. Targeted campaigns, personalized subscriber profiles, and advanced analytics provide a powerful toolkit to finally centralize marketing insights. With this data, marketers can now create more profitable email marketing strategies to specific customer segments. However, in order for your marketing campaigns to work effectively, these customer data needs to be in more than just one place and integrated with other apps.\n\n<b>Integrating MailChimp With Additional Business Apps<\/b>\n\nTo have the clearest picture of your target customers, MailChimp needs to be integrated with CRM apps such as Salesforce, ecommerce apps like Shopify, and even event apps like Eventbrite. Without this, your employees will waste hours of time &#8211; manually logging and constantly updating customer insights, point of sale data, and buying behavior &#8211; instead of focusing on how to grow the customer base.\n\n<b>Using Workato to Unlock MailChimp\u2019s Full Value<\/b>\n\nWith Workato, your marketing team won\u2019t need to manually transport data between MailChimp and other apps again.\u00a0Email lists in MailChimp can automatically be updated based on campaign changes in Salesforce, and if your leads are engaged almost immediately, chances are that they\u2019ll feel more engaged and respond to you more willingly.\u00a0Not only do you get an automated process for data transfer, you get many more engaged customers and reduce customer churn significantly.\n\nWorkato already offers a full library of <a href=\"https:\/\/www.workato.com\/integrations\/mailchimp\">MailChimp recipes<\/a> that will integrate your business apps. Additionally, Workato provides a do-it-yourself platform to create your own workflows (also known as recipes) for data integration.\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.workato.com\/recipes\/22423-campaign-member-is-created-in-salesforce-will-add-subscriber-in-mailchimp\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2446 size-full\" src=\"https:\/\/www.workato.com\/the-connector\/wp-content\/uploads\/2026\/09\/lukas-blazek-367945-e1514484930331.jpg\" alt=\"campaign member in salesforce to mailchimp\" width=\"1528\" height=\"334\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.workato.com\/recipes\/22423-campaign-member-is-created-in-salesforce-will-add-subscriber-in-mailchimp\" target=\"_blank\" rel=\"noopener\">Sync Salesforce CRM Contacts with MailChimp<\/a><\/p>\nWith this recipe, CRM data from Salesforce will immediately sync with MailChimp. New campaign members in Salesforce will immediately become subscribers in MailChimp so CRM and email marketing are synced in real-time. (Campaign members can be added to Salesforce using <a href=\"https:\/\/www.workato.com\/recipes\/287565-new-attendee-in-eventbrite-added-as-campaign-member-in-salesforce?utm_source=blog\">this recipe<span style=\"text-decoration: underline;\">.<\/span><\/a>)\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.workato.com\/recipes\/22421-lead-created-in-salesforce-will-add-subscriber-to-new-leads-mailing-list-in-mailchimp\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-340 size-large\" src=\"https:\/\/workato-blog-assets.s3.amazonaws.com\/wp-content\/uploads\/2015\/06\/app-051.png?w=660\" alt=\"app-05\" width=\"660\" height=\"228\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.workato.com\/recipes\/22421-lead-created-in-salesforce-will-add-subscriber-to-new-leads-mailing-list-in-mailchimp\" target=\"_blank\" rel=\"noopener\">Salesforce Leads Become MailChimp Leads<\/a><\/p>\nWith this recipe, creating a lead in Salesforce will automatically add the same user to a targeted mailing list in MailChimp. Convert opportunities faster by getting leads the right offers and deals.\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.workato.com\/recipes\/22339-restaurant-business-process-customer-marketing\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-338 size-large\" src=\"https:\/\/www.workato.com\/the-connector\/wp-content\/uploads\/2026\/09\/nonprofits.jpg\" alt=\"app-04\" width=\"660\" height=\"228\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.workato.com\/recipes\/22339-restaurant-business-process-customer-marketing\" target=\"_blank\" rel=\"noopener\">Syncing Customers\u2019 Information from POS systems to MailChimp<\/a><\/p>\nThis recipe is a perfect example of a marketing automation solution for POS systems. Customer data collected from POS can be added to MailChimp in real time and you\u2019ll be able to send targeted and timely emails to keep your customers engaged.\n<p style=\"text-align: center;\">&#8212;<\/p>\nLike all marketing apps, MailChimp is only as efficient as what you make of it. While on its own it may prevent some churning, it is truly most valuable when integrated with all other applicable business apps. Workato makes this process seamless, so you can direct your focus on profit. Check out more <a href=\"https:\/\/www.workato.com\/integrations\/mailchimp\">MailChimp recipes from Workato<\/a> and supercharge your marketing campaigns today!\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Marketers know that not all customers are equal. They differ\u00a0based on their purchasing behavior, spending levels, and amount of customer support needed.\u00a0As such, the content and relevancy of email marketing need to cater to the specific needs of different customers. Otherwise, blast marketing to hundreds or thousands of customers suffers causing a loss of [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32],"tags":[],"class_list":["post-590","post","type-post","status-publish","format-standard","hentry","category-solutions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Reduce Customer Churn with MailChimp and Workato - Workato<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog2workato.wpengine.com\/how-to-reduce-customer-churn-with-mailchimp-and-workato\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Reduce Customer Churn with MailChimp and Workato - Workato\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Marketers know that not all customers are equal. They differ\u00a0based on their purchasing behavior, spending levels, and amount of customer support needed.\u00a0As such, the content and relevancy of email marketing need to cater to the specific needs of different customers. Otherwise, blast marketing to hundreds or thousands of customers suffers causing a loss of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog2workato.wpengine.com\/how-to-reduce-customer-churn-with-mailchimp-and-workato\/\" \/>\n<meta property=\"og:site_name\" content=\"Workato\" \/>\n<meta property=\"article:published_time\" content=\"2015-07-01T18:40:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-18T14:00:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.workato.com\/the-connector\/wp-content\/uploads\/2026\/09\/mailchimp-blogpost-v2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"621\" \/>\n\t<meta property=\"og:image:height\" content=\"288\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Shawn Basak\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shawn Basak\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/how-to-reduce-customer-churn-with-mailchimp-and-workato\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/how-to-reduce-customer-churn-with-mailchimp-and-workato\\\/\"},\"author\":{\"name\":\"Shawn Basak\",\"@id\":\"https:\\\/\\\/www.workato.com\\\/the-connector\\\/#\\\/schema\\\/person\\\/863377f5b726cd356fab514f56b8263d\"},\"headline\":\"How to Reduce Customer Churn with MailChimp and Workato\",\"datePublished\":\"2015-07-01T18:40:00+00:00\",\"dateModified\":\"2026-09-18T14:00:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/how-to-reduce-customer-churn-with-mailchimp-and-workato\\\/\"},\"wordCount\":594,\"image\":{\"@id\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/how-to-reduce-customer-churn-with-mailchimp-and-workato\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.workato.com\\\/the-connector\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/lukas-blazek-367945-e1514484930331.jpg\",\"articleSection\":[\"Solutions\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/how-to-reduce-customer-churn-with-mailchimp-and-workato\\\/\",\"url\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/how-to-reduce-customer-churn-with-mailchimp-and-workato\\\/\",\"name\":\"How to Reduce Customer Churn with MailChimp and Workato - Workato\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.workato.com\\\/the-connector\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/how-to-reduce-customer-churn-with-mailchimp-and-workato\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/how-to-reduce-customer-churn-with-mailchimp-and-workato\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.workato.com\\\/the-connector\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/lukas-blazek-367945-e1514484930331.jpg\",\"datePublished\":\"2015-07-01T18:40:00+00:00\",\"dateModified\":\"2026-09-18T14:00:24+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.workato.com\\\/the-connector\\\/#\\\/schema\\\/person\\\/863377f5b726cd356fab514f56b8263d\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/how-to-reduce-customer-churn-with-mailchimp-and-workato\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blog2workato.wpengine.com\\\/how-to-reduce-customer-churn-with-mailchimp-and-workato\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/how-to-reduce-customer-churn-with-mailchimp-and-workato\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.workato.com\\\/the-connector\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/lukas-blazek-367945-e1514484930331.jpg\",\"contentUrl\":\"https:\\\/\\\/www.workato.com\\\/the-connector\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/lukas-blazek-367945-e1514484930331.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/how-to-reduce-customer-churn-with-mailchimp-and-workato\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Reduce Customer Churn with MailChimp and Workato\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.workato.com\\\/the-connector\\\/#website\",\"url\":\"https:\\\/\\\/www.workato.com\\\/the-connector\\\/\",\"name\":\"Workato\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.workato.com\\\/the-connector\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.workato.com\\\/the-connector\\\/#\\\/schema\\\/person\\\/863377f5b726cd356fab514f56b8263d\",\"name\":\"Shawn Basak\",\"url\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/author\\\/shawnbasak\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Reduce Customer Churn with MailChimp and Workato - Workato","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog2workato.wpengine.com\/how-to-reduce-customer-churn-with-mailchimp-and-workato\/","og_locale":"en_US","og_type":"article","og_title":"How to Reduce Customer Churn with MailChimp and Workato - Workato","og_description":"&nbsp; Marketers know that not all customers are equal. They differ\u00a0based on their purchasing behavior, spending levels, and amount of customer support needed.\u00a0As such, the content and relevancy of email marketing need to cater to the specific needs of different customers. Otherwise, blast marketing to hundreds or thousands of customers suffers causing a loss of [&hellip;]","og_url":"https:\/\/blog2workato.wpengine.com\/how-to-reduce-customer-churn-with-mailchimp-and-workato\/","og_site_name":"Workato","article_published_time":"2015-07-01T18:40:00+00:00","article_modified_time":"2026-09-18T14:00:24+00:00","og_image":[{"width":621,"height":288,"url":"https:\/\/www.workato.com\/the-connector\/wp-content\/uploads\/2026\/09\/mailchimp-blogpost-v2.png","type":"image\/png"}],"author":"Shawn Basak","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Shawn Basak","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog2workato.wpengine.com\/how-to-reduce-customer-churn-with-mailchimp-and-workato\/#article","isPartOf":{"@id":"https:\/\/blog2workato.wpengine.com\/how-to-reduce-customer-churn-with-mailchimp-and-workato\/"},"author":{"name":"Shawn Basak","@id":"https:\/\/www.workato.com\/the-connector\/#\/schema\/person\/863377f5b726cd356fab514f56b8263d"},"headline":"How to Reduce Customer Churn with MailChimp and Workato","datePublished":"2015-07-01T18:40:00+00:00","dateModified":"2026-09-18T14:00:24+00:00","mainEntityOfPage":{"@id":"https:\/\/blog2workato.wpengine.com\/how-to-reduce-customer-churn-with-mailchimp-and-workato\/"},"wordCount":594,"image":{"@id":"https:\/\/blog2workato.wpengine.com\/how-to-reduce-customer-churn-with-mailchimp-and-workato\/#primaryimage"},"thumbnailUrl":"https:\/\/www.workato.com\/the-connector\/wp-content\/uploads\/2026\/09\/lukas-blazek-367945-e1514484930331.jpg","articleSection":["Solutions"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/blog2workato.wpengine.com\/how-to-reduce-customer-churn-with-mailchimp-and-workato\/","url":"https:\/\/blog2workato.wpengine.com\/how-to-reduce-customer-churn-with-mailchimp-and-workato\/","name":"How to Reduce Customer Churn with MailChimp and Workato - Workato","isPartOf":{"@id":"https:\/\/www.workato.com\/the-connector\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog2workato.wpengine.com\/how-to-reduce-customer-churn-with-mailchimp-and-workato\/#primaryimage"},"image":{"@id":"https:\/\/blog2workato.wpengine.com\/how-to-reduce-customer-churn-with-mailchimp-and-workato\/#primaryimage"},"thumbnailUrl":"https:\/\/www.workato.com\/the-connector\/wp-content\/uploads\/2026\/09\/lukas-blazek-367945-e1514484930331.jpg","datePublished":"2015-07-01T18:40:00+00:00","dateModified":"2026-09-18T14:00:24+00:00","author":{"@id":"https:\/\/www.workato.com\/the-connector\/#\/schema\/person\/863377f5b726cd356fab514f56b8263d"},"breadcrumb":{"@id":"https:\/\/blog2workato.wpengine.com\/how-to-reduce-customer-churn-with-mailchimp-and-workato\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog2workato.wpengine.com\/how-to-reduce-customer-churn-with-mailchimp-and-workato\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog2workato.wpengine.com\/how-to-reduce-customer-churn-with-mailchimp-and-workato\/#primaryimage","url":"https:\/\/www.workato.com\/the-connector\/wp-content\/uploads\/2026\/09\/lukas-blazek-367945-e1514484930331.jpg","contentUrl":"https:\/\/www.workato.com\/the-connector\/wp-content\/uploads\/2026\/09\/lukas-blazek-367945-e1514484930331.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/blog2workato.wpengine.com\/how-to-reduce-customer-churn-with-mailchimp-and-workato\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog2workato.wpengine.com\/"},{"@type":"ListItem","position":2,"name":"How to Reduce Customer Churn with MailChimp and Workato"}]},{"@type":"WebSite","@id":"https:\/\/www.workato.com\/the-connector\/#website","url":"https:\/\/www.workato.com\/the-connector\/","name":"Workato","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.workato.com\/the-connector\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.workato.com\/the-connector\/#\/schema\/person\/863377f5b726cd356fab514f56b8263d","name":"Shawn Basak","url":"https:\/\/blog2workato.wpengine.com\/author\/shawnbasak\/"}]}},"_links":{"self":[{"href":"https:\/\/blog2workato.wpengine.com\/wp-json\/wp\/v2\/posts\/590","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog2workato.wpengine.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog2workato.wpengine.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog2workato.wpengine.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/blog2workato.wpengine.com\/wp-json\/wp\/v2\/comments?post=590"}],"version-history":[{"count":5,"href":"https:\/\/blog2workato.wpengine.com\/wp-json\/wp\/v2\/posts\/590\/revisions"}],"predecessor-version":[{"id":5288,"href":"https:\/\/blog2workato.wpengine.com\/wp-json\/wp\/v2\/posts\/590\/revisions\/5288"}],"wp:attachment":[{"href":"https:\/\/blog2workato.wpengine.com\/wp-json\/wp\/v2\/media?parent=590"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog2workato.wpengine.com\/wp-json\/wp\/v2\/categories?post=590"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog2workato.wpengine.com\/wp-json\/wp\/v2\/tags?post=590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}