{"id":573,"date":"2015-01-13T20:00:15","date_gmt":"2015-01-14T01:00:15","guid":{"rendered":"https:\/\/blog2wrkdev.wpenginepowered.com\/say-goodbye-to-the-event-hangover\/"},"modified":"2026-09-29T06:22:30","modified_gmt":"2026-09-29T10:22:30","slug":"say-goodbye-to-the-event-hangover","status":"publish","type":"post","link":"https:\/\/blog2workato.wpengine.com\/say-goodbye-to-the-event-hangover\/","title":{"rendered":"Say Goodbye to the Event Hangover"},"content":{"rendered":"\n

<\/p>\nCompanies spend about 20% of their marketing budget<\/a> on events to find new leads.\u00a0 Engaging with potential customers and partners face-to-face yields critical information that can secure the next sale.\u00a0 Apps like Eventbrite<\/a> let companies organize and manage events quickly.\u00a0 All good, right?\n\nNot quite.\u00a0 If you plan an event, you quickly feel the \u201cevent hangover\u201d afterward.\u00a0 You\u2019re sitting on a ton of valuable lead\/prospect information either in your app, on a business card, or a sign-in sheet.\u00a0 And that information needs to go somewhere.\n\nYour sales and marketing teams work off CRM and marketing apps that your event management app may not be integrated with.\u00a0 For example, someone needs to go through a mountain of business cards and the data in your event management app to manually enter information into a CRM platform like Salesforce<\/a> so that reps know who to follow-up with.\u00a0 Then, you need to send information to your marketing to so that they can push content to their distribution list using apps like Marketo<\/a> and HubSpot<\/a>.\u00a0 Manually handling lead information is untenable and results in a ton of missed opportunities.\u00a0 The energy from the event dissipates and the ROI suffers.\n\nBut it doesn\u2019t have to be this way.\u00a0 By connecting apps, you can automate how attendee information from your event turns into well targeted and actionable work for you sales and marketing staff.\u00a0 This also allows you to prioritize which leads to follow-up on in a systematic, personalized way.\u00a0 What if contacts were created automatically in Salesforce when someone registers for your event?\u00a0 Even better, what if you can assign an account manager assignment based on an attendee\u2019s title or the sessions they attended?\u00a0 You\u2019ve become smarter and more efficient about engaging the prospect and making the sale.\n\nAsk yourself these three questions next time you are planning a lead-generating event:\n

    \n \t
  1. What information do I need to turn an attendee into a lead?<\/li>\n \t
  2. Which sales and marketing representative would take action with this information?<\/li>\n \t
  3. What apps do these people use that you can auto-populate the attendee information with?<\/li>\n<\/ol>\nThere is a big gap between potential and realized ROI for your events, when targeted follow-ups do not happen quickly and smartly after an event.\u00a0 So, next time you plan an event, avoid the hangover by integrating your event management app like Eventbrite with your sales and marketing apps.\u00a0 Recipes like the ones below enable you to be smart about converting the event attendees.\u00a0 Explore or build your own recipes for your event apps to increase the ROI of your lead-generating events by clicking here<\/a>.\n

    Connect Eventbrite to Salesforce<\/strong><\/p>\n\"eventbrite-to-salesforce\"<\/a>\n

    Create a Salesforce contact when someone registers for an Eventbrite event<\/a><\/p>\n

    Connect Eventbrite to WordPress, Facebook, and LinkedIn<\/strong><\/p>\n

    \"eventbrite-to-many-apps\"<\/a><\/p>\n

    Publish an Eventbrite event to social network followers<\/a><\/p>\n

    Connect Eventbrite to Gmail<\/strong><\/p>\n

    \"eventbrite-to-email\"<\/a><\/p>\n

    Email attendees based on Eventbrite ticket quantity purchase<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    Companies spend about 20% of their marketing budget on events to find new leads.\u00a0 Engaging with potential customers and partners face-to-face yields critical information that can secure the next sale.\u00a0 Apps like Eventbrite let companies organize and manage events quickly.\u00a0 All good, right? Not quite.\u00a0 If you plan an event, you quickly feel the \u201cevent […]<\/p>\n","protected":false},"author":3,"featured_media":11600,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31],"tags":[],"class_list":["post-573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automation-integration"],"acf":[],"yoast_head":"\nSay Goodbye to the Event Hangover - Workato<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog2workato.wpengine.com\/say-goodbye-to-the-event-hangover\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Say Goodbye to the Event Hangover - Workato\" \/>\n<meta property=\"og:description\" content=\"Companies spend about 20% of their marketing budget on events to find new leads.\u00a0 Engaging with potential customers and partners face-to-face yields critical information that can secure the next sale.\u00a0 Apps like Eventbrite let companies organize and manage events quickly.\u00a0 All good, right? 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