{"id":2442,"date":"2024-04-30T15:06:58","date_gmt":"2024-04-30T19:06:58","guid":{"rendered":"https:\/\/blog2wrkdev.wpenginepowered.com\/gulf-marine-orchestration\/"},"modified":"2026-09-30T08:30:11","modified_gmt":"2026-09-30T12:30:11","slug":"gulf-marine-orchestration","status":"publish","type":"post","link":"https:\/\/blog2workato.wpengine.com\/gulf-marine-orchestration\/","title":{"rendered":"How Gulf Marine saved $800,000 by orchestrating across IT and Customer Service"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Gulf Marine is an established marine lubricant supplier to the global shipping industry, supplying marine lubricants and services in more than 1000 ports across 80 countries.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The company\u2019s focus on customers fuelled rapid growth in the highly dynamic marine services industry. As the company grew, they were challenged to rethink how they could scale in a way that elevates both customer and employee experience.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The challenge of task-based automation<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To do more with less, Gulf Marine needed to do away with unsustainable manual approaches to complex processes. Staff were caught up with importing business-critical data from a complex ERP and toggling between Excel sheets. Their lean IT team in Asia was bottlenecked by having to manually address the overwhelming support needs of employees globally.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gulf Marine\u2019s CEO, David Price, and their technology team, led by Joey Chua, realised that the traditional approach to automating specific tasks would not work in the highly dynamic marine services industry. They needed a way to integrate workflows end-to-end and deliver a differentiated, easy-to-use experience for business stakeholders.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The search for a holistic orchestration tool<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With the bigger picture in mind, David and Joey teamed up and created a roadmap to modernise Gulf Marine\u2019s technology stack, migrate their Enterprise Resource Planning (ERP) system, and increase agility and efficiency.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They had stringent requirements for a comprehensive solution that empowered them with full visibility on all application and data integrations. They also needed robust governance and controls in place to centralise integrations.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gulf Marine selected Workato because the platform not only ticked their boxes, it also empowered them to pioneer a cutting-edge orchestration strategy, one that unified automation and integration. This allowed Gulf Marine to tap into the complementary strengths of both IT and business teams, building an operating model that supports both sides.<\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:19% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/blog2workato.wpengine.com\/wp-content\/uploads\/2026\/09\/Screenshot-2024-04-30-at-9.03.16-AM.png\" alt=\"Joey Chua Headshot\" class=\"wp-image-37360 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><em>Workato stood out for its ease of use, ability to quickly deliver the impact we needed, and excellent customer service.\u201d<\/em>&nbsp; <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">-Joey Chua, Director of Digital and IT Transformation, Gulf Marine<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Building end-to-end automations<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Gulf Marine first used Workato\u2019s <a href=\"https:\/\/www.workbot.com\/workbot-slack?ref=connector\" target=\"_blank\" rel=\"noreferrer noopener\">Workbot<\/a> to automate an IT support process. This soon expanded to include integrations with their ERP to automate business-critical customer service processes like quotations and planning.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Self-Service Portal<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Gulf Marine\u2019s IT team built this automation to empower global ERP users to automatically terminate a \u201cstuck\u201d ERP session and continue work, without having to wait for IT to reset the session. Here\u2019s how it works:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A user initiates a request on MS Teams to terminate a stuck ERP session.<\/li>\n\n\n\n<li>Workato searches for the stuck ERP session and terminates it.<\/li>\n\n\n\n<li>The user receives a notification on MS Teams that the session was terminated.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><img decoding=\"async\" style=\"width: 800px;\" src=\"https:\/\/blog2workato.wpengine.com\/wp-content\/uploads\/2026\/09\/4_JX8NW2klS7VNTilrBBg6LbhO0GHWYMwvjMOIC2kaSuJ-tPBMNdMShZJ8CvDbvGNzPNbMmDpyMpws26CS8VHbgpl3Qd0qgq0n2Z9EgwD_dOdNV23ZvHsS6BLR0Y57bhQF_APBVnGOAv7sKuNoqd8cwxQ.png\"><\/p>\n\n\n\n<p class=\"has-text-align-center has-small-font-size wp-block-paragraph\"><em>Self-service workflow, built in just 2 days<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Automated Pricing Tool<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Gulf Marine\u2019s Customer Service team partnered IT to automate the pricing quotation process for customer service representatives to get accurate quotations done faster. Here\u2019s how it works:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Customer service receives a customer enquiry on Outlook.<\/li>\n\n\n\n<li>Workato checks ERP for key pricing considerations.<\/li>\n\n\n\n<li>Workato creates quotation and cost calculation on a custom quotation app.<\/li>\n\n\n\n<li>Workato routes quotation to sales for approval.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><img decoding=\"async\" style=\"width: 800px;\" src=\"https:\/\/blog2workato.wpengine.com\/wp-content\/uploads\/2026\/09\/4_ifx_pDohsUei-8XuegrljJAddeTaO6Kc-FzzS8lbwhEe1bUnPnTvEHkUDugdxnRySLtoXCAHXIKfewKbHp-ZbCBmkpkhOfNlDVCfT8vK8IiEa0NfqjNS9B94iidpp-fNPiVq_cxp3fgxSFxGaRRh5tg.png\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Automated Barge Planning File Updates<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This automation dynamically updates Gulf Marine\u2019s barge planning file so that customer service and supply chain can seamlessly plan when and what to transport on barges. Here\u2019s how it works:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Customer Service confirms Sales Order and routes to Supply Chain to arrange delivery.<\/li>\n\n\n\n<li>Workato retrieves Sales Order details from ERP.<\/li>\n\n\n\n<li>Workato checks Marine Traffic API for vessel estimated time of arrival (ETA) to the local port.<\/li>\n\n\n\n<li>Workato updates MS Excel with Sales Order details and vessel ETA.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><img decoding=\"async\" style=\"width: 800px;\" src=\"https:\/\/blog2workato.wpengine.com\/wp-content\/uploads\/2026\/09\/4_Hn16EHvc2kX8fCojFjRm9isURrTZVKe45zQyd0mLL43YBSFF9L_1RQRDVUmizbI11vQJNcCHvwEYS9312GTzOk4FOM_MeIDNHwEKxCcTqg9RJx4tmr4UTfug-pg2gNhAuxxAUooxrrH7b1c7bQSZALE.png\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Significant time and cost savings<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Now, with their automated IT and Customer Service workflows, Gulf Marine is able to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Get quotations done <strong>30% faster <\/strong>by cutting out 4 manual steps.<\/li>\n\n\n\n<li>Save <strong>2,000 hours<\/strong> of manual work every month, or almost <strong>$800,000<\/strong> annually.<\/li>\n\n\n\n<li>Build automated workflows in <strong>days and weeks<\/strong> instead of<strong> <\/strong>months.<\/li>\n\n\n\n<li>Empower process experts in customer service to build and maintain automations alongside IT.<\/li>\n\n\n\n<li>Enhance employee experience by removing IT bottlenecks and manual data imports.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The future of automation at Gulf Marine<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Gulf Marine&#8217;s success with Workato has paved the way for future projects across IT, Customer Service, and HR functions. The partnership is poised to extend into the realm of SAP migration, as Gulf Marine orchestrates the way towards a future-ready technology stack, without compromising on the experience of business users.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gulf Marine is an established marine lubricant supplier to the global shipping industry, supplying marine lubricants and services in more than 1000 ports across 80 countries.&nbsp; The company\u2019s focus on customers fuelled rapid growth in the highly dynamic marine services industry. As the company grew, they were challenged to rethink how they could scale in [&hellip;]<\/p>\n","protected":false},"author":99,"featured_media":12513,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31,34],"tags":[],"class_list":["post-2442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automation-integration","category-customer-stories"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Gulf Marine saved $800k integrating workflows with Workato<\/title>\n<meta name=\"description\" content=\"See how Gulf Marine used Workato to integrate workflows end-to-end and deliver an easy-to-use experience for business stakeholders.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog2workato.wpengine.com\/gulf-marine-orchestration\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Gulf Marine saved $800k integrating workflows with Workato\" \/>\n<meta property=\"og:description\" content=\"See how Gulf Marine used Workato to integrate workflows end-to-end and deliver an easy-to-use experience for business stakeholders.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog2workato.wpengine.com\/gulf-marine-orchestration\/\" \/>\n<meta property=\"og:site_name\" content=\"Workato\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-30T19:06:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-30T12:30:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/workato.com\/the-connector\/wp-content\/uploads\/2026\/09\/Gulf.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"525\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lavanya Karthikeyan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lavanya Karthikeyan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/gulf-marine-orchestration\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/gulf-marine-orchestration\\\/\"},\"author\":{\"name\":\"Brad Griffith\",\"@id\":\"https:\\\/\\\/www.workato.com\\\/the-connector\\\/#\\\/schema\\\/person\\\/48d4fbdd705873544c1bf42aecf288d5\"},\"headline\":\"How Gulf Marine saved $800,000 by orchestrating across IT and Customer Service\",\"datePublished\":\"2024-04-30T19:06:58+00:00\",\"dateModified\":\"2026-09-30T12:30:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/gulf-marine-orchestration\\\/\"},\"wordCount\":742,\"image\":{\"@id\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/gulf-marine-orchestration\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog2workato.wpengine.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Gulf.png\",\"articleSection\":[\"Automation &amp; 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