{"id":2297,"date":"2022-12-19T22:18:19","date_gmt":"2022-12-20T03:18:19","guid":{"rendered":"https:\/\/blog2wrkdev.wpenginepowered.com\/how-epicor-took-workato-to-market\/"},"modified":"2026-09-21T08:39:36","modified_gmt":"2026-09-21T12:39:36","slug":"how-epicor-took-workato-to-market","status":"publish","type":"post","link":"https:\/\/www.workato.com\/the-connector\/how-epicor-took-workato-to-market\/","title":{"rendered":"How Epicor took our Embedded Platform to market\u2014from determining pricing to raising awareness"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Tim Shoemaker, a Senior Principal Product Manager at Epicor, and his team knew that they couldn\u2019t have a unique integration solution for each product.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Epicor has 5 product lines\u2014manufacturing, distribution, automotive, retail, and construction\u2014, in addition to a CPQ product, an ecommerce solution, and a shipping manifest product. Given their wide portfolio of solutions, offering integration products for each would be confusing, hard to manage, expensive, and simply unscalable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shoemaker and his team decided instead to invest in a single solution for the entire business\u2014Workato\u2019s Embedded Platform. After investing in it, they decided to take the whitelabel approach and named the solution \u201cAutomation Studio\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shoemaker shared his team\u2019s journey in taking Automation Studio to market successfully during a recent Fireside Chat at one of our <a href=\"https:\/\/discover.workato.com\/automate-world-tour-ondemand\/p\/1?ref=connector\">Automate World Tour<\/a> events. You can read on to learn what they did.<\/p>\n\n\n\r\n    <div class=\"article__cta\">\r\n\t\t            <div class=\"article__cta-right\">\r\n                <img decoding=\"async\" class=\"article__cta-right_image\" src=\"\"\r\n                     alt=\"\">\r\n                <div class=\"article__cta-right_content\">\r\n                    <h4>Want to learn more?<\/h4>\r\n                    <p>Catch everything Shoemaker said by watching the full recording of the event.<\/p>\r\n                <\/div>\r\n\t\t\t\t                    <a class=\"article__cta-right_btn\"\r\n                       href=\"https:\/\/discover.workato.com\/fireside-chat-with-epicor\/p\/1?ref=connector\">Watch recording<\/a>\r\n\t\t\t\t            <\/div>\r\n\t\t    <\/div>\r\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Landing on a fair, yet profitable, price point<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Like determining the price of any product, Shoemaker\u2019s team had to navigate the delicate balance of wanting to earn a solid return from Automation Studio while keeping customers&nbsp;happy with their investment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After some thoughtful conversations, they landed at pricing Automation Studio by the number of connections used. In addition to being a straightforward, value-driven pricing model, they knew it would keep reps motivated to sell it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Going live with just a few essential deliverables in place<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Epicor\u2019s priority was to launch Automation Studio quickly so that their clients could take advantage of the platform as soon as possible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To expedite its launch, they didn\u2019t build out and share automation templates, and they only embedded Automation Studio into 2 of their products. And while their focus was on a fast time-to-market, they knew that it didn\u2019t have to come at a cost; Workato\u2019s track record of success, coupled with their clients&#8217; ability to leverage their products independently, made them confident that their small-scale, go-live approach would be a success right from the jump.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To help their clients feel completely comfortable in adopting it, Shoemaker outlined some of the messaging they used:<\/p>\n\n\n\r\n    <div class=\"article__quote article__quote_v1\">\r\n        <div class=\"article__quote-decor\">\u201c<\/div>\r\n        <div class=\"article__quote-text\">\u201cWorkato is not a new player on the block. They already have thousands of customers that use the platform as their integration and automation tool. We just embedded it and made it easy for you to use at a great price.\u201d<\/div>\r\n        <div class=\"article__quote-author\">\r\n\t\t\t            <span class=\"article__quote-author-name\"><\/span>\r\n            <span class=\"article__quote-author-position\"><\/span>\r\n        <\/div>\r\n    <\/div>\r\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Raising awareness at their user conference<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Since 2005, the team at Epicor has hosted \u201clabs\u201d as part of their annual user conference, which aims to help users learn specific product features and capabilities via hands-on experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Given how big of an audience they have at these conferences, they knew that they needed to get Automation Studio out the door in advance and feature it in this year\u2019s lab (which, by the way, was a big reason why Shoemaker\u2019s team pushed Automation Studio to go live as soon as possible).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Through the lab, clients learned how to build an automation that extracted overdue invoices from a fictitious company in one of Epicor&#8217;s products and then emailed specific information from those invoices\u2014using a pre-formatted email template\u2014to themselves.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Early success and a promising future<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Epicor\u2019s decision to go live quickly looks like the right one in hindsight. Within the span of roughly 6 months, thirty one of their sales reps have sold Automation Studio, as have 6 channel partners.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As Epicor continues to take Automation Studio live across its products, and as they continue to invest in efforts that increase awareness and adoption of it, both Epicor and its clients should benefit for a long time to come.<\/p>\n\n\n\r\n    <div class=\"article__cta\">\r\n\t\t            <div class=\"article__cta-no\">\r\n\t\t\t\t                    <a href=\"https:\/\/www.workato.com\/request_demo?ref=connector\">Learn how Workato\u2019s Embedded Platform can elevate your product integration strategy by scheduling a demo with one of our automation experts.<\/a>\r\n\t\t\t\t            <\/div>\r\n\t\t    <\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Tim Shoemaker, a Senior Principal Product Manager at Epicor, and his team knew that they couldn\u2019t have a unique integration solution for each product. Epicor has 5 product lines\u2014manufacturing, distribution, automotive, retail, and construction\u2014, in addition to a CPQ product, an ecommerce solution, and a shipping manifest product. Given their wide portfolio of solutions, offering [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":2298,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[35,34],"tags":[],"class_list":["post-2297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-product-news","category-customer-stories"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Epicor took our Embedded Platform to market\u2014from determining pricing to raising awareness - Workato<\/title>\n<meta name=\"description\" content=\"A Sr. Product Manager at Epicor shares how they branded our embedded platform, rose awareness of it, priced it, and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.workato.com\/the-connector\/how-epicor-took-workato-to-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Epicor took our Embedded Platform to market\u2014from determining pricing to raising awareness - Workato\" \/>\n<meta property=\"og:description\" content=\"A Sr. Product Manager at Epicor shares how they branded our embedded platform, rose awareness of it, priced it, and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.workato.com\/the-connector\/how-epicor-took-workato-to-market\/\" \/>\n<meta property=\"og:site_name\" content=\"Workato\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-20T03:18:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-21T12:39:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.workato.com\/the-connector\/wp-content\/uploads\/2026\/09\/epicor.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"525\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jon Gitlin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jon Gitlin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.workato.com\\\/the-connector\\\/how-epicor-took-workato-to-market\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.workato.com\\\/the-connector\\\/how-epicor-took-workato-to-market\\\/\"},\"author\":{\"name\":\"Jon Gitlin\",\"@id\":\"https:\\\/\\\/www.workato.com\\\/the-connector\\\/#\\\/schema\\\/person\\\/3f3da64b9a8d4e29689a77d18992c857\"},\"headline\":\"How Epicor took our Embedded Platform to market\u2014from determining pricing to raising awareness\",\"datePublished\":\"2022-12-20T03:18:19+00:00\",\"dateModified\":\"2026-09-21T12:39:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.workato.com\\\/the-connector\\\/how-epicor-took-workato-to-market\\\/\"},\"wordCount\":571,\"image\":{\"@id\":\"https:\\\/\\\/www.workato.com\\\/the-connector\\\/how-epicor-took-workato-to-market\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.workato.com\\\/the-connector\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/epicor.png\",\"articleSection\":[\"Company &amp; 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