{"id":1937,"date":"2021-12-02T15:33:36","date_gmt":"2021-12-02T20:33:36","guid":{"rendered":"https:\/\/blog2wrkdev.wpenginepowered.com\/how-embedded-integrations-help-unanet\/"},"modified":"2026-09-30T08:05:34","modified_gmt":"2026-09-30T12:05:34","slug":"how-embedded-integrations-help-unanet","status":"publish","type":"post","link":"https:\/\/blog2workato.wpengine.com\/how-embedded-integrations-help-unanet\/","title":{"rendered":"How embedded integrations help Unanet deliver on customers\u2019 and prospects\u2019 needs"},"content":{"rendered":"\n

Assad Jarrahian, the CPO at Unanet (a leading provider of ERP and CRM solutions), and his team get ahead of the competition by looking beyond their clients\u2019 and prospects\u2019 current problems and tackling issues that might crop up in the months ahead. <\/p>\n\n\n\n

One of their approaches to solving issues proactively, both for customers and prospects, involves using an embedded integration solution<\/a> to implement product integrations quickly, easily, and at scale.<\/p>\n\n\n\n

Jarrahian went on to share how their embedded solution\u2014which they\u2019ve branded as Unanet Connect\u2014benefits his team, as well as his clients and prospects, during a recent Confessions of a CPO webinar. <\/p>\n\n\n\n

Here\u2019s a look at some of his key takeaways.<\/p>\n\n\n\r\n

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Missed the session?\u00a0<\/h4>\r\n

Catch everything that was shared by watching the full recording!<\/p>\r\n <\/div>\r\n\t\t\t\t Watch the session<\/a>\r\n\t\t\t\t <\/div>\r\n\t\t <\/div>\r\n\n\n\n

1. Delight customers and prospects by providing a solution before it\u2019s requested<\/h2>\n\n\n\n

Since Unanet provides ERP and CRM solutions, one of the biggest concerns their customers and prospects have is around compliance.  <\/p>\n\n\n\n

In response, Unanet didn\u2019t simply think about how to maintain compliance for their customers. They thought about potential compliance issues that customers could have and then, using Unanet Connect, built solutions via product integrations<\/a> that could solve them. <\/p>\n\n\n\n

Jarrahian went on to explain how this approach benefits their team in the context of selling:<\/p>\n\n\n

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\u201c<\/div>\r\n
\r\n\t\t\u201cProspects are asking (vendors) the same questions and the competitors are saying \u2018I have plans of doing this\u2019 and we\u2019re like, \u2018it\u2019s here you can have it now\u2019.\u201d\u00a0 <\/div>\r\n\t
\r\n\t\t\t\t\t\t \r\n\t\t\t\t\tAssad Jarrahian\t\t\t\t<\/span>\r\n\t\t\t\t\t\t \r\n\t\t\t\t\tCPO at Unanet\t\t\t\t<\/span>\r\n\t\t\t <\/div>\r\n\t<\/div>\n\n\n

2. Take work off of customers\u2019 hands<\/h2>\n\n\n\n

Using ERP solutions often feels like a chore, with many users feeling forced to use them extensively. <\/p>\n\n\n\n

Unanet decided to address this by looking for ways to help customers spend less time in their ERP system. <\/p>\n\n\n\n

Their solution: They leveraged internal subject matter experts who could identify common workflows that the customer was likely to run with their ERP system. From there, these experts used Unanet Connect to build workflow automations that work inside their platform. <\/p>\n\n\n\n

Jarrahian explained, \u201cWe turned it around and said it (building workflows that work with our ERP system) is our problem. We will productize this and simplify it for you.\u201d<\/p>\n\n\n\n

3. Innovate and improve upon your products quickly<\/h2>\n\n\n\n

When it comes to integrations, product managers often face the dilemma of purchasing them or building their own<\/a>.  <\/p>\n\n\n\n

Since Unanet prioritizes the speed at which they could develop their products, purchasing an embedded iPaaS made the most sense. And the decision paid off in spades: Unanet Connect now offers 400 connectors and their team\u2019s time to deploy integrations went from months to weeks. <\/p>\n\n\n\n

As a result, their clients can tap into a wealth of integrations, making their products all the more sticky; moreover, Unanet\u2019s platforms are now more competitive in the market, as they can connect to the various apps their prospects use.<\/p>\n\n\n\n

As you can probably guess, Unanet Connect is powered by Workato\u2019s Embedded Platform. You can read on to learn more about how our platform works. <\/p>\n\n\n\n

A closer look at Workato\u2019s Embedded Platform<\/h2>\n\n\n\n

Workato\u2019s Embedded Platform offers the following (and much more):<\/p>\n\n\n\n